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Trimming

Campaign
Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by Publicis, France for Stihl, within the category: House, Garden.

Caption

Trimming seems harder without a Stihl.

Advertising Agency: Publicis Conseil, Paris, France
Creative Directors: Olivier Altmann, Hervé Plumet
Art Directors / Copywriters: Yves-Eric Deboey, Mathieu Degryse
Photographer: Marc Gouby
Retouching: Pierrick, sparklink
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Highest Rated

Wordnerd's picture

agree. very nice and easy to get

Wordnerd
Activity Score 6692
Copywriter
SeanMartin's picture

I'm kinda of two minds on this one -- again, you dont have to hit them over the head, but it takes a little too long to realize that's rebar coming out of the concrete: the detail is a little lost.

SeanMartin
sneakyhands's picture

it was a little different for me. i got the rebar right away, but lagged on realizing the concrete was the shrub. i agree that this one may be reaching too far.

sneakyhands
Activity Score 1857
Copywriter
capywriter's picture

no trouble with that. I prefer the stone trees though.

capywriter
Activity Score 5512
Copywriter at Freelance
Scam Detector's picture

Stone trees? I think you should have a look at the "leafs" and check the pack shot.

Scam Detector
Activity Score 1048
General Manager
Bye's picture

These are really great.

Bye
Activity Score 1464
Wordnerd's picture

agree. very nice and easy to get

Wordnerd
Activity Score 6692
Copywriter
Hibon's picture

this one is just a "little" better.

Hibon
Activity Score 3734

Simple ideas are the best !

mark3r's picture

Its good, but they should have gone ahead and made concrete plants or iron forged shrubs... maybe it would have looked more artsy. This is kind of abstract...

mark3r
Activity Score 1949
Art Director at Scout
Davosk's picture

Love them all, trees one a bit uncool though, otherwise, great campaign.

Davosk
Activity Score 4815
Art Director
skanger's picture

this is pretty average

skanger
Activity Score 95
Art Director at Ogilvy
Scam Detector's picture

The execution is great. Nice ideas, but they are like installations for some art exhibition. Like this I wouldn't mind leaving things as they are, it's art. So why would I make the connection with Stihl to get rid of it?

This subject, and the barbed wire one, gives me a great idea how to keep trespassers out and make it look nice at the same time.

Scam Detector
Activity Score 1048
General Manager
Kateter's picture

cause it's not targeted to people who see art in these. it's targeted at people who have to spend every saturday afternoon doing things around house instead watching Premier League.

it's beautiful campaign all the way. only that asphalt stands out in a bad way.

lovely stuff.

Kateter
Activity Score 2029
Copywriter
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