Description
Print advertisement created by DDB, New Zealand for Stihl, within the category: House, Garden.
Executive Creative Director: Toby Talbot
Head of Art: Dave Brady
Art Director: Steve Hansen
Copywriter: Paul Kim
Nice and simple. Message is clear.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Idea is smart and clean. Like it a lot. Art direction is really bad however.
Agree partly on the art direction, could have been more. But love the idea :)
Love the idea. Art could be better but the idea is awesome.
CG
Hey, here is a brilliant idea. Lets show how your product can destroy a 150 year old landmark.
For me, this comment cut this particular ad off at the knees. You're right. It's a negative connotation that is right out front there and in your face.
That's it.
How fun would it be if the dotted line was actually perforated? And you could just tear the tree in half! I'd get way too much of a kick outta that one.
Dotted line as cutter guide = good idea. Image and execution = lazy.
Write a wise saying and your name will live forever – Anonymous.
Not sure if I think it's too simple? Or just brilliant? Ah hell, it's the holidays - it's brilliant!
what a beauty!!!!
Chaminda Rathnayake
Lovely and simple execution.
nice idea. terrible choice of a stock photo! cutting off such a beautiful tree is so wrong!
like the idea but the artwork is less than captivating.
definitivamente esto es una porquería. es como vender armas con una foto de Bambi en la mira. a quién se le ocurrió semejante estupidez de poner un árbol tan hermoso y antiguo? no era lo mismo poner un leño? idiots...
ok Lovely and simple execution.
Popular Reads
-
Clio Awards
Levi's and Girlgaze Partner to Celebrate Women with #IShapeMyWorld
Read More -
Clio Awards
#SheDrives Empowers Saudi Women to Get Behind the Wheel
Read More -
Clio Music
Portugal. The Man Snags The Newest No. 1 For ‘Feel It Still’
Read More -
Clio Sports
This Instagram Account Shows You How A Visually Impaired Paralympic Skier Trains For the Winter Games
Read More
