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Sawing

Campaign
Agency Network: 
Published/Aired: 
September 2008

Description

Print advertisement created by Publicis, France for Stihl, within the category: House, Garden.

Caption

Sawing seems harder without a Stihl.

Advertising Agency: Publicis Conseil, Paris, France
Creative Directors: Olivier Altmann, Hervé Plumet
Art Directors / Copywriters: Yves-Eric Deboey, Mathieu Degryse
Photographer: Marc Gouby
Retouching: Pierrick, sparklink
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Highest Rated

themark's picture

Nice idea, and copy says it well. But art is 80% there. For example, the concrete bushes just don't look like bushes. This ad with trees has it all coming together perfectly.

themark
Activity Score 59
creative
SeanMartin's picture

This works *much* better than the "cleaning house" one. Nice Photoshop work, and nice to see it in service to the message.

SeanMartin
unaquestionediali's picture

i like the visual even if the concept is not soo good.
anyway, nice campaign.

unaquestionediali
Activity Score 484
Copywriter |

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in advertising SCRIPTA VOLANT
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mark3r's picture

PErfect.

mark3r
Activity Score 1949
Art Director at Scout
themark's picture

Nice idea, and copy says it well. But art is 80% there. For example, the concrete bushes just don't look like bushes. This ad with trees has it all coming together perfectly.

themark
Activity Score 59
creative
Zane's picture

This is very good. The others are not as good, but still nice.

Zane
Activity Score 110
Copywriter at Madrid
kurtberengeiger's picture

This one works really well. For the product too.

kurtberengeiger
Activity Score 7323
Copywriter
baconfrank's picture

this is the best of the campaign

baconfrank
Activity Score 40
Graphic Designer
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