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Birds

Agency Network: 
Published/Aired: 
November 2012
Stihl Print Ad -  Birds

Description

Print advertisement created by Publicis, France for Stihl, within the category: House, Garden.

Caption

Only 88 decibels.

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Didier Aerts
Art Director: Alexandra Offe
Account managers: Stéphane Gaillard, Benjamin Merllié, Sylvie Tavares
Photographer: Michelle Lox
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lucie123's picture

wicked but cute. But wicked. But cute. :)

lucie123
Activity Score 604
suresh90's picture

Cool visual and concept :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

Tuco's picture

Finally an Idea.

Tuco
Activity Score 289
Copywriter at ah...
Tuco's picture

Finally an Idea.

Tuco
Activity Score 289
Copywriter at ah...
ErickStow's picture

Great concept! I think it would be nice to see more of the chainsaw, though.

ErickStow
Activity Score 69
Graphic Designer at Graduated Texas Tech University
Grrrr's picture

OK, a decaying bough, a chainsaw, eight birds and eighty eight decibels... I would wait for other executions...

Grrrr
Activity Score 1961
Illustrator
sacrilegend's picture

Love this.

sacrilegend
Activity Score 3394
Copywriter
NicoCiego's picture

Great concept. I wish they could have done more versions

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
alausa's picture

I swear, going by some crappy stuff we see with dozens of executions.

This is a cry to the team, please squeeze the last drop out of this before some agency from some continent I decline to mention, does mouthwatering, high budget versions.

alausa
Activity Score 1420
Creative Director at Noah's Ark
DesignDine's picture

I like it. A lot better than other thousands of rootless works!

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Siddarth Basavaraj's picture

Why's that always less noise makes more noise? Great ad BTW ;)

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

seolmin Park's picture

cool idea!! and visual!!

seolmin Park
Activity Score 16
michele123's picture

ah ah ah, love this one !

michele123
Activity Score 414
Art Director
Rt_solo91's picture

i didn't see the chainsaw at first so i really didn't understand it, but this is great

Rt_solo91
Activity Score 119
Other at Indiana University of Pennsylvania
Azad7's picture

So am I,haha~~~

Azad7
Activity Score 12
kleenex's picture

The birds are going to make more noise than the Chainsaw, great!!!

kleenex
Activity Score 51110
Web Designer/Developer
chamindarathnayake's picture

Super i like....

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Nike Diesel's picture

Simple and clever.

Nike Diesel
Activity Score 13630
Art Director
giovannicarneiro's picture

In an age where words: ecology, green, are the watchwords and where the product, chainsaw, is already viewed with suspicion, cut the branch where the birds there is at least unsympathetic! Could the concept tratuzir otherwise! I think it was a shot in the foot!

giovannicarneiro
Activity Score 62
Copywriter
michele123's picture

this is not for real, this is an ad !
Don't worry, I'm sure no animals were harmed in the making of this ad :-)

michele123
Activity Score 414
Art Director
ErikV's picture

Why are you talking about ecology here ? If you want to talk about ecology, cutting an old branch. Is good for the tree.
This ad is simple and great to me. Love this.

ErikV
Activity Score 354
bohemian's picture

No noise! we cut trees like a proffesional assasin.

bohemian
Activity Score 44
Copywriter
bohemian's picture

calm down gentlemen

bohemian
Activity Score 44
Copywriter
meistershalis's picture

Spot on!!

meistershalis
Activity Score 144
Copywriter
Shridevi's picture

Did not understand.

Shridevi
Activity Score 184
Graphic Designer
Picky1's picture

It's lame. Those birds are not scared by a guy on his platform (or ladder), cutting a branch with a chainsaw, so close to them ? Blind birds, probably. But ok, let's say they're not afraid of the dude. Anyway, I have another problem with this ad :

it is a remake of a Siemens campaign (gold lion at Cannes a few years ago) :
http://www.coloribus.com/focus/collection-of-vacuum-cleaners-creative-...

Replace the 2 chess players by 8 birds and the silent chainsaw by a silent vacuum cleaner and you will get exactly the same campaign.

Picky1
Activity Score 236
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