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As good as new, Clearing Saws

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by Publicis, France for Stihl, within the category: House, Garden.

Caption

Your equipment stays as good as new. 3-year guarantee.

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Buyers: Jean-Luc Chirio, Flore Silberfield
Photographer: Herve Plumet
Art Director’s Assistant: Nicolas Delille
Account Managers: Edouard Pacreau, Stephane Gaillard, Eric Hazout, Sylvie Tavares
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zaina's picture

very smart and direct . i like it

zaina
Activity Score 85
Graphic Designer at designing agency
mikeelrapido's picture

Nice.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Jon-Paul Mountford's picture

a very smart set, but they lack the innovation of past Stihl Campaigns.
which is a shame because Herve has made striking images for most of the previous Ads.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

bompa's picture

Nice campaign

bompa
Activity Score 318
Copywriter
silvi's picture

Why the most important element is so little? I think there´s a lot of big plants that disturb the sigh.
Do you understand my poor english?

silvi
Activity Score 4172
Copywriter
Juan Cabral's picture

Nice pictures made the idea bigger than it really is.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

joelapompe's picture

As bad as these (but with nicer photography) : http://www.joelapompe.net/2008/06/02/creative-box/

joelapompe
Activity Score 3857
joelapompe's picture

As bad as these (but with nicer photography) : http://www.joelapompe.net/2008/06/02/creative-box/

joelapompe
Activity Score 3857
hari.'s picture

joelapompe, papa poochi

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

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