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Bye's picture

The line is really awful, it could mean anything. The essence of the visual is nice, but why they've chosen to execute it like this totally escapes me. I'm generally not impressed with most that comes from Italy, can't say why.

Bye
Activity Score 1464
puppiepoppy's picture

ZZZZZZZZZ ZZZZ ZZZZ ZZZZ ZZ ZZZ ZZ ZZ ZZZ ZZZ Z

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

postman's picture

If it was an ad for climbing equipment, it would make a bit sense.

postman
Activity Score 951
Other
otto54's picture

I remember something very similar for a dancing school.
Godd photo and artdirection, but where is the idea???

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

lorem_ipsum's picture

I think that is a typical italian problem...
I have seen so much nice art-directed ads from Italy, but they mostly have no good idea...
why is that so?

lorem_ipsum
Activity Score 196
Art Director
fersvax's picture

Agree. Photographies are excellent, but conceptually, ideas are weak.

fersvax
Activity Score 1239
Art Director |

FER.

HeadOrange's picture

Is it a refence to "Le Parkour"? That would be my first guess.

I agree with Lorem, nice art-direction poor concept overall.

HeadOrange
Activity Score 12
Art Director
mrtalented's picture

another proof that shows good photo and art direction can't rescue the idea.

mrtalented
Activity Score 2171
Creative Director
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