The monk who sold his Ferrari

Agency Network: 
July 2013


Print advertisement created by Grey, Israel for Steimatzky, within the category: Recreation, Leisure.

Advertising agency: ACW Grey Tel-Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Idan Regev
Copywriter: Kobi Cohen
Art director: Daphne Orner
Planning: Noa Dekel
Client manager: Elad Hermel
Supervisor: Mor Pesso
Account Manager: Nataly Rabinovich
Producer: Racheli Zatlawi
Production Company: We Do production
Photographer: Shai Yehezkelli
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monoliz's picture

book is stimulating fantasy and dreaming, not in so primitive way.
omg how many useless prints.
i think it's quite the opposite. when you sleep, your dreams are awake, and are not sleeping close to you. they are somewhere floating around you, generating images, ideas. book makes them alive, at least should.

Activity Score 1304
billbernbach's picture

huuummm... no

Activity Score 242
certaintly's picture

"keeping company" is fine. nothing new for a book. but fine.
but you chose to go with sleeping?!?! at the very least have the character doing something, adding something to the reader's life.

Activity Score 3994
flower to the people's picture

Very nicely done.
i think this campaign, by its simplicity, manage to capture a moment of reading... that one moment at the end of the day.
Nice art work as well. Thumbs up.

flower to the people
Activity Score 21
kleenex's picture

I agree with you...

Activity Score 51098
Web Designer/Developer
samee9961's picture

i like this.

Activity Score 26
Graphic Designer
guajiro's picture

nice ad with based on true insight. simple, smart, kind and human. i can't understand the votes here.

Activity Score 127
Art Director at **B
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