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Knife

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Y&R, Italy for Steel TV, within the category: Media.

Caption

Action wtih a sense of humor.

Advertising agency: Y&R, Italy
Advertising agency: Y&R Italy
Executive Creative Director: Vicky Gitto
Chief Creative Director: Alessandro Canale
Art Director: Corrado Frontoni
Copywriter: Mariano Lombardi
Account Manager: Roberta Lanceri
Group Client Director: Marco Ruggeri
Photographer: FM Photographers
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MarioLuigi Bros's picture

Knife balloon? Nahhhhh.
Basic.

MarioLuigi Bros
Activity Score 203
stocats's picture

Marioluigi, lo abbiamo capito tutti che sei un art sfigato lowe ex the name, piantala. Fai qualcosa di bello tu. E salutaci anche Mana Filippello quando la vedi allo specchio.

stocats
Activity Score 6
Ysbah's picture

Non è chi pensi tu, visto che ha lasciato il suo commento idiota anche su un lavoro della Lowe. Anzi, vacci piano a fare ipotesi con nome e cognome, fare ipotesi e tirare in ballo gente senza prove è una grande cazzata. Di certo 'sto marioluigi, chiunque sia, ha rotto i coglioni, qui e sulla Shortlist. Il mio consiglio è ignorarlo, come fosse il nulla, che poi in fondo è.

Ysbah
Activity Score 85
Fussy's picture

Nice one.

Fussy
Activity Score 38
Copywriter |

Fussicat

kleenex's picture

this one is better.

kleenex
Activity Score 51721
Web Designer/Developer
Bob.C's picture

I think that it works - the visual could have gone in a different direction that emphasized action (it feels quite static)

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

morse's picture

I find this campaign actually little funny.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

soryana's picture

good idea

soryana
Activity Score 155
Administrative |

yes

Helmet Chrome's picture

Which is what?

Helmet Chrome
Activity Score 260
Art Director
MidasTouch's picture

I don't get it. And the realisation is a bit poor (to me)

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

JopyCunior's picture

I am pretty sure I have already seen this type of ad with the same concept and realization... and even a similar client.
can someone fill me in?

JopyCunior
Activity Score 223
Copywriter
Glut's picture

what?

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Manoma's picture

For the campaign...Ok, but the strategy... Humour in steel ?

Manoma
Activity Score 1108
Copywriter
ace85le's picture

ha ha ha very funny. or not.

ace85le
Activity Score 3935
Marketing Manager |

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