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Bullet

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Y&R, Italy for Steel TV, within the category: Media.

Caption

Action wtih a sense of humor.

Advertising agency: Y&R, Italy
Advertising agency: Y&R Italy
Executive Creative Director: Vicky Gitto
Chief Creative Director: Alessandro Canale
Art Director: Corrado Frontoni
Copywriter: Mariano Lombardi
Account Manager: Roberta Lanceri
Group Client Director: Marco Ruggeri
Photographer: FM Photographers
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MarioLuigi Bros's picture

I see war movies, not action.
Forced and basic.

MarioLuigi Bros
Activity Score 203
Fussy's picture

Love it

Fussy
Activity Score 38
Copywriter |

Fussicat

ptabbiner's picture

Don't get it. Great photography, execution too subtle?

ptabbiner
Activity Score 68
Art Director at Chester + Company
Bob.C's picture

Quite weak to get it you have to know what a suppository looks like (what % of the Italian action movie loving target audience know or would recognize it instantly, not many i guess ) and again it feels quite static

PS help I just googled suppository now all the ads i'm going to see for weeks are of odd medical products

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

RadoubleJu's picture

Don't get it either. pls explain.

RadoubleJu
Activity Score 152
Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

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