Comments (25)

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Have Heart's picture
Have Heart
Activity Score 922

Lovely art-direction, but I'm not sure if the idea is surprising enough.

dadada's picture
Activity Score 1720

done and done and done and re and re and redone !!

Everybody is creative, be yourself.

Schizzy's picture
Activity Score 203

Hadn't WMF done this already?

Rabubi's picture
Activity Score 560

Yes, very pretty but hellova done. And I'm not so convincd that it's such a great concept anyway.

greycells1's picture
Activity Score 82

recycling ads.
nice art direction though.

popdistortion's picture
Activity Score 1592

A classic. Weird that they couldn't come up with anything new. Ah well, guess it's better if WMF copies its own ads.

enzo.doc's picture
Activity Score 73

good for coloribus

hakunamatata's picture
Activity Score 30

It's true, it's recycling, but I think that the art direction is perfect and it works with the product it sells.

mehulzolapura's picture
Activity Score 35

done so many times

atulspande's picture
Activity Score 180

barandons sharp hook ads were too good compare to this. it looks forced

ellehcimeo's picture
Activity Score 3376

i want steak now.

Davosk's picture
Activity Score 4815

there's got to be a new way to communicate sharp knives. so bloody boring.

Dick Huges's picture
Dick Huges
Activity Score 937

Congratulations!!! You are the person #129 to do an ad with a knife that is so sharp that can cut even wood. You win 4 internets.

ellehcimeo's picture
Activity Score 3376

hey. I want to win some internets too. can you award me some internets?

Dick Huges's picture
Dick Huges
Activity Score 937

Internets are a really unique and exclusive award. You must provide some evidence of your outstanding work to deserve the internets.

ellehcimeo's picture
Activity Score 3376

i'll get to work on something special for these awards real soon!

alekvf's picture
Activity Score 22

The more I see ideas like this, it makes me wonder... wouldn't the blades just be too sharp then???? Why would i want to have a knife that cuts through my expensive granite counter-tops and my veggies. I think the benefit demonstrated is a bit twisted and confusing. any thoughts?

Skor's picture
Activity Score 208

exaggeration would be a better word.

I personally have never used a WMF, but I doubt that it will actually slice through a slab of wood clean.

Twisted, sure..

Confusing.. Dont think so.. pretty direct to me..Our knife is so sharp, it could cut through anything.

slim's picture
Activity Score 1047

The original WMF ads were great, won gold i think. But this, the follow-up campaign, needed to either approach it slightly differently or push it even further, rather than just changing the location and props. To push it further, for example, they could have had the knife go through not just the steak and the chopping board but the bench as well. Just a handle poking out of the cupboard. Well, it's just a thought anyway...

Disco Munky's picture
Disco Munky
Activity Score 3890

How about on a billboard that's cut in half? or if you look at the ad it cut's you in half? or just throw the knives out the window and they be so sharp that they cut through the earth and the planet turns into TWO planets. Earth Prime and Crappy Earth. Earth prime has cable but all the internet porn in Crappy Earth. Where would you like to live?

Doin' it for the points

slim's picture
Activity Score 1047

We know which planet you'd be exiled to.

Disco Munky's picture
Disco Munky
Activity Score 3890

The porn planet!

Why'd you have to start exiling people? huh? that's uncool dude. Everyone should get to CHOOSE which earth they move to. Some folk (like me) Will want as much internet porn as they can handle, whereas you will want to stay close to the basic cable to slap one off to The Red Shoe Diaries

I bet you wanted to say something like "the Poo planet", but that's ok, you're just sour.

Doin' it for the points

Javi Ending's picture
Javi Ending
Activity Score 130

Can they tear through flesh and bone like that too? Be careful using these knives

R®'s picture
Activity Score 115

i donno about this one... i mean it's a bit cartoonish no??
anyways, i think best knife ad ever is the one with the transparent slices of fruits on a wooden board.. the line : precision cutting or smthn...
now that's a wow..