Agency Network: 
February 2009

It is hard for a statue to live on the streets. Just imagine it for a kid.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Copywriter: Fábio Duarte
Art Directors: Danilo Nagami, Keith Lauer
Photographer: Antonio Wolff, Lux Lab Studio

Comments (12)

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scarfinati's picture
Activity Score 843

Dog one works.

Statue is a stretch. hate three different visual solutions with same headline as well...

Guest's picture

Does the kid need to be in the photo?

brain123's picture
Activity Score 830

You're right. I think it doesn't need the kid.
It might make the ad more powerful since you get to complete the visual in your mind.

Guest's picture

I'm not very sure about layout but the idea is very nice.

Ad_Man's picture
Activity Score 826

i would prefer the line as "it is hard to live on the streets", maybe, maybe not. this is missing something, not sure what.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

maashookshee's picture
Activity Score 414

idea is good . it fall because it went normal or nothing new with the layout .

Guest's picture

ugh. this is a real stetch. and for a homeless girl, she sure is dressed well in nice clean clothes.

fermarcks's picture
Activity Score 10

good design yea

Guest's picture

It looks like she passed out while vandalizing the statue. Plus, statues don't really "live." The dog one works much, much better. For this, I'd take a different line with the copy, go "If a statue is treated like this, what treatment will a kid get?" or something like that. Or, like someone else said, just "It is hard to live on the street."

Guest's picture

I like that idea. Maybe have a statue of a founding father? "If our founding father is treated like this" and so on.

oshe's picture
Activity Score 852

Great idea

Guest's picture

Holy crap.. you guys hate all the adds... stop bitch´n and do something better instead