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Agency Network: 
Published/Aired: 
April 2018

Description

The recruitment campaign for State Border Guard Service of Ukraine. Within the framework of the reforms, the State Border Guard Service of Ukraine needs young, ambitious, motivated people who want to become the new faces of the state on its borders. To achieve this, a transparent and open competition The New Face of the Border is taking place. We were responsible for communication of campaign.

As far as the main task for the future frontier guard is to be attentive, we created a series of prints with puzzles. Each print designed to attract attention to it and puzzles recreate real-life violations, such as kidnapping and illegal border crossing.

Print advertisement created by FEDORIV, Ukraine for State Border Guard Service of Ukraine, within the category: Public Interest, NGO.

Caption

If you noticed this, we have found you.

Advertising Agency: FEDORIV, Kyiv, Ukraine
Brand Leader: Oleksandr Shumylo
Art Director: Michael Zvegintsev
Copywriter: Liza Rozhkova
Producer: Nataliia Blazhkun
Strategist: Stanislav Raksha
Production: Andrius Kirvela
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