The Count

Agency Network: 
January 2011

Life counts for much. Slow down. Crossed zebra lines keep their cruel account. This ad works for both divers and pedestrians: drivers will count their days in prison, while pedestrians will have to be more careful near the roads -- in this case they will not add up to the death count as well.

Print advertisment created by Kaffeine, Ukraine for State Auto Inspection, within the category: Public Interest, NGO.

Life counts for much. Slow down.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director / Copywriter / Illustrator: Dima Tsapko

Comments (17)

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tirthomitro's picture
Activity Score 2758

had this idea in head for a long time. but didn't really know what to write...

they showed me a picture & i laughed
dignity has never been photographed

everartz's picture
Activity Score 7613

so, ukrainians are the next formula 1 racers?

| everartz |

rurorjuror's picture
Activity Score 745

They are already, believe me. Sad, that most of speeders on the streets are people from the government or their relatives...

dadada's picture
Activity Score 1720

nice idea

Everybody is creative, be yourself.

celini's picture
Activity Score 90

Sinceramente, como escriban eso en la calzada y los coches se entretengan en leerlo, se cargan un par de peatones más.

En fin, la idea no está mal. Está bien realizada pero espero que a nadie se le ocurra llevarla a cabo.

Vingy's picture
Activity Score 474

Ehmm es un Print, no es de ambiente

Davirus's picture
Activity Score 44

Me preocupa la calidad mental que tienes si realmente pensaste que se hiba a ejecutar de esa manera.

martois's picture
Activity Score 67

Great concept, I think copy could work a little harder or be distilled down to 'Life Counts, Slow Down!'

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK |

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miko1aj's picture
Activity Score 3086

great. nothing to add.

CrackerJackFlash's picture
Activity Score 19599

good job.

andyStock's picture
Activity Score 666

Yeah this is OK. Nothing spectacular, but solid.

kleenex's picture
Activity Score 50128

Love the idea.

mr.x's picture
Activity Score 998

Just when I thought that all the ideas for this subject had been used. Nicely done with the copy.

chaddy velasco's picture
chaddy velasco
Activity Score 95

this one is great. love it!

Andil's picture
Activity Score 102

Love the idea, works really well. Made me stop and think.

willrust's picture
Activity Score 40

Agree with Martois, copy not cutting it currently. Otherwise it's a pretty tired avenue (no pun intended).

dbaik's picture
Activity Score 5

nice job. emotionally.