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mikelite's picture

it doesn't explain anything. It needs to tell people that all those gadgets on standby power, still suck up energy & increase greenhouse gasses. It goes half-way for me.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

cp's picture

I get the double phrasing. The glowing globe is cool. But if you don't stand by, the globe gets warmer too.

Overall, a cute comm message. How about zooming in a little bit more.

cp
Activity Score 354
Creative Director
Rog's picture

Nice, but doesn't quite do it for me.
Agreed re zooming in, cp.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

raaviiii's picture

good idea & thought but art direction need more efforts to make it attractive...

Good try for the beginners.

raaviiii
Activity Score 39
Art Director |

ravi shanker

wgeddes's picture

i really hate this line
-
http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
dadada's picture

like the idea, the shoot could be more refined.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

sloppy4's picture

it is done by college students. but, yeah, it does suffer from lack of moodiness.

sloppy4
Activity Score 1492
picturejockey's picture

Warm globe, Cool thought

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

mikelite's picture

it doesn't explain anything. It needs to tell people that all those gadgets on standby power, still suck up energy & increase greenhouse gasses. It goes half-way for me.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

AlphaHawk's picture

I really don't like these.

AlphaHawk
Activity Score 84
Art Director
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