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Lol's picture

Very good!

Lol
Activity Score 127
Copywriter
Don Draper's picture

This is so great and so simple I can't believe we didn't thnk of it back in the '60s. Yet another take on the classic before and after ad.

Don Draper
Activity Score 144
Creative Director
bottleneck's picture

a beauty!

bottleneck
Activity Score 18
freelance
Charlie Pratt's picture

YES. What a simple twist. I'm sure there will be the obligatory idiots spouting "DONE" but I don't care. Good stuff!

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 427
liar's picture

Agreed. I am sure there will be someone shouting "Done Before". Before and after has been overused, but this is something of its own.

liar
Activity Score 384
Other
elgrecones's picture

Nice one...
off course there will be some idiots saying "again the ad with the shirts" or "not the pen again"...
some people must learn to observe whats good and communicate the product... and not what they like, or worst, what they would have done...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
BostonBob's picture

Done before.

(That's a joke.)

Nice ad, actually.

BostonBob
Activity Score 45
LehmanMillet |

BostonBob

adrianapr's picture

Kudos! Simple, straight to the point. Agree with Don, that's the kind of idea that makes us go "Why on earth nobody thought it before?"
and by the way, if someone did, i didn't see it, so i really don't care.
i love this ad.

adrianapr
Activity Score 1254
teenie's picture

I like it, too. It does feel a little done already, but at the same time there's a bit of something fresh to it. I can't find it in myself to diss this one.

teenie
Activity Score 1894
Copywriter
lsadunb's picture

Hahahah! Good idea!

lsadunb
Activity Score 571
Copywriter
Kateter's picture

great twist on something really overused (before - after). love it!

Kateter
Activity Score 2029
Copywriter
jonybeta's picture
jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

misterpanda's picture

jajaja very very good! give u a 9

misterpanda
Activity Score 282
Art Director at BBDO
Luz Valdez's picture

Bravo.

Luz Valdez
Activity Score 64
Makati
beesting's picture

done! done ! done ! done !

finally its done . Ariel/Tide ass been ripped off....

grt !!!

beesting
Activity Score 220
Copywriter |

keep the good work rolling!!!

branquito's picture

Totally out of the box. Interesting point of view. Congratulations!

branquito
Activity Score 11
DDB Mexico
wkanaan's picture

I agree its a good idea but its not interesting. It's good to use the before and after but its just a basic execution that people tend to stop at and not take it to the next level. Not new at all.

wkanaan
Activity Score 483
Art Director
tamer samy's picture

Very nice..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

ELRANLEVY's picture

SWEET, one prob tough, must know past ad to realy understand ...

dho

ELRANLEVY
Activity Score 2
SHALMOR
imke's picture

Over used but for different product....very clever

"No think is impossible"
---------------------------
www.ediblee.blogspot.com

imke
Activity Score 472
yamaniouk's picture

It's so simple, I hate the guy who came up with this.

yamaniouk
Activity Score 20
Creative Director at Creative Director
fried_seaweed's picture

simple, clear, bravo!

fried_seaweed
Activity Score 89
hadisyriani's picture

a 10!!!! great job guys!!!! veryyyyy clever.
A new angle for the whoooollllleeee before after stories!!!
very good.

hadisyriani
Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
rocketman's picture

love it, made me go: aha!

rocketman
Activity Score 385
Creative Director at jwt / glue
Rog's picture

:)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Rajib's picture

Fantastic....

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

supersupergirl's picture

why the hell didnt i think of it... just staring at you, the idea is so simple and so great

supersupergirl
Activity Score 294
Copywriter at JWT
soulbearer's picture

shame it presents us with the only moment we dont want that pen to be PERMANENT..........but very nice though!

soulbearer
Activity Score 213
Copywriter
Zeus's picture

clever

Zeus
Activity Score 906
somewhere
Girlfireice's picture

nice

Girlfireice
Activity Score 254
Copywriter at Trainee
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