Fiberride, 3

Agency Network: 
April 2010

Print advertisment created by NPP, Sweden for Stadsnat, within the category: Electronics, Technology.

100 Mbit to your home

Advertising Agency: NPP Advertising, Stockholm, Sweden
Art Director: Claes Dickens
Copywriter: Gunilla Eriksson
Illustrator: XL Minds
Photographer: Niklas Hoflin

Comments (11)

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Prof's picture
Activity Score 1449

why is daily work being posted here? i no way is this creative.

Quite really.

ivan's picture

New agency, let's give them a break. :)

Boxey's picture
Activity Score 8879

It's tough to conceive of internet, tv, and phone as an amusement park when they are standard parts of life these days. And that's even before adding a concept to that faulty foundation.

bakamono's picture
Activity Score 1002

Up and down, is the last thing I want from my internet connection. At some point you just get sick.

because therefore it is

hmaffia's picture
Activity Score 746

bad art, bad concept, bad...

kleenex's picture
Activity Score 50174

I think it looks nice.

Billoughsby's picture
Activity Score 5144

What could have taken it up a half level: The Fiberride header should have been lovingly crafted -- maybe a little retro, and modeled. It looks too much like a pure Illustrator warp filter job kicked out in five minutes.

Not awful, not great.

That's it.

tirthomitro's picture
Activity Score 2758

ivan... u'r partial and it is showing!!!

they showed me a picture & i laughed
dignity has never been photographed

ivan's picture

Partial to what? I don't think so, at least I'm not aware of it.

dadada's picture
Activity Score 1720

the idea isn't outstanding but it deliver the message

Everybody is creative, be yourself.

YJ's picture
Activity Score 375

I don't want my internet to be a roller coaster. I want stability and consistency. Also, the artwork is just not very good. The photo has no life to it. It looks as though you just went up in a helicopter and clicked one shot and that's the one you used. There doesn't appear to be any color adjustments or just plain oomph to the image. The roller coaster has no life either. Hire a good 3D artist and let them go to work. There should be some more detail, and there should be some supports for the coaster as well.

If you had budget concerns, then I guess it's passable (even though I don't agree with the concept). But there are always hungry artists, illustrators, photographers and animators that will work within your budgetary constraints. You just have to go out and find them.