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Highlighted, Dulcinea

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by Y&R, Chile for Stabilo, within the category: Office Equipment.

AdvertisingAgency: Prolam Y&R, Santiago, Chile
Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Illustrator: Salamanca
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Highest Rated

jponino's picture

amazingly designed :) good concept ! could have been better, but communicates and sells the product creatively

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Roger Keynes's picture

Lose the paper/highlighted name... and this is magnificent.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

abake's picture

Without the highlighted name it would be very difficult to figure out who it is, and without the historical/literary reference the piece loses some of its power IMHO.

abake
Activity Score 1262
RMG Connect Colombia
Roger Keynes's picture

But, that's my point. :)

It doesn't matter who it is.

It's the drawing of our attention to them that is.

And this astounding illustration does that by itself... superbly.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

nepotiums's picture

Good, but not the best.

nepotiums
Activity Score 251
Copywriter
contact77's picture

Stabilo Boss is the Brand, but who's the Client that can back up these ads? Mega production highlighter ads? i would really like to see the media plan and the clients signature on it. And if there really is such a client. By the way, it's funny how tons of ghost ads begin to appear right before Cannes. Go figure...

contact77
Activity Score 35
Art Director
Hadrons's picture

An artist not illustrator !

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

eslam_designs's picture

Widely agree

eslam_designs
Activity Score 55
Creative Director at JAC Egypt
mrMagic's picture

One of the best ad artworks i have ever seen.

mrMagic
Activity Score 798
Graphic Designer at RES Group
jponino's picture

amazingly designed :) good concept ! could have been better, but communicates and sells the product creatively

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
CABAZORRO's picture

CANNES...

CABAZORRO
Activity Score 366
graphic
Eight's picture

All in the details.

Eight
Activity Score 148
Production Manager
Michaelsmagic's picture

amazing art

Michaelsmagic
Activity Score 261
cosakirida's picture

GP

cosakirida
Activity Score 41
Art Director
niko_17's picture

The real funny thing "Contact77" is that you just post on two agency ads, you reeeaaaaally love all the ads of one of them, and destroy all the other ones...like you said....go figure...HÁ!

niko_17
Activity Score 138
work
alaaelalfi's picture

This ad ... Highlighted ... Cannes

alaaelalfi
Activity Score 40
Art Director at UPS
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