Agency Network: 
April 2010

Print advertisment created by BBH, United Kingdom for St John, within the category: Health.

Advertising Agency: BBH, UK

Comments (2)

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A Lesbian Sold You That's picture
A Lesbian Sold ...
Activity Score 6

In a world of ads where models are generally straining off the page to engage with the viewer, this campaign will definitely stand out and draw in the reader.
They'll read the (nicely written) copy, and bang:
They're thinking 'I should learn first aid'.
Maybe some of them will even bother to do something about it.

However, I can't help but tire of the tone of voice (innocent and heartfelt) by the third execution.
Wouldn't at least one of them be angry that no one knew how to help them? Wouldn't that give the campaign more diversity?
Mostly - if I dislike anything it's the tried and trusted 'scrap of paper' art direction. The fact their personal notes are electronically type-set bothers me even more.
But, maybe, in the afterlife pens are dead too and you're just directly hooked up to a Xerox printer.

sloppy4's picture
Activity Score 1492

God you suck dad!