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Abigail

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by BBH, United Kingdom for St John, within the category: Health.

Advertising Agency: BBH, London, UK
Creative Directors: Adrian Rossi, Alex Grieve
Art Directors: Adrian Rossi, Victoria Daltrey
Copywriters: Alex Grieve, Will Bingham
Account Supervisor: Ann-Marie Costelloe
Art Buyer: Sarah Pascoe
Photographer: Nadav Kander
Typographer: Rich Kennedy
Account Manager: Louise Addley
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funky_frogii's picture

eye care...?
copy says something else...

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

They are the dead body with the copy told about the accident happened with them before they die. I think it work and so strong story to remind that you can make different between Alive and Death by the right ambulance service. Cool~!!

Guest
Guest's picture

How did this win at Canne? Having the right judge can be the difference....

Guest
hesham00's picture

Love it

hesham00
Activity Score 48
Creative Director at TBWA\Saudi |

.............................................................
www.heshamsamir.com

divschadha's picture

Liked it!
However, i really think that the copy could be more strong for everyone. The copy for the 10 year old guy who dies in the swimming pool accident somehow touched my heart more than any other description!

The emotional touch to most of the accidents was missing and that is exactly what was needed the most here!!

divschadha
Activity Score 29
Copywriter at eBay |

Divya Chadha

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