Comments (12)

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postman's picture
Activity Score 951

Err... so he "locked" a squid in his head, right? Well, ok...

Beatboxer's picture
Activity Score 1517

And so he became the Squid-Man, a new breed of Super-Hero-kind-of-thing.


closed's picture
Activity Score 18

I think the idea was the bad smell that comes from not well locked food, I like the advert, very funny!

teenie's picture
Activity Score 1894

The idea is nice - it's the line that's throwing it all off. A smell doesn't get locked in your nose, it gets stuck in your nose. So it's hard to make the connection with 'lock' straight away.

Ravages's picture
Activity Score 842

Having squid and other animals growing out of one's nose and ear is socially acceptable now. Teenie says so.

teenie's picture
Activity Score 1894

Only if you've a wedge of lemon in your mouth.

theassailante's picture
Activity Score 234

that's frickin' davey jones after a shave man..

hadrianapolis's picture
Activity Score 733

oouuh... awful. abhorrent art direction.

afterbyrne's picture
Activity Score 205

I think its really clever but agree the line is a bit of an after thought.

mrtalented's picture
Activity Score 2171

very nice photo

dreamer_'s picture
Activity Score 161

excelente dirección de arte.

velle's picture
Activity Score 1550

a bent visual that supports a straight line like 'lock it in the right place'
what's the worst that could happen to you/what's the worst experience you'd be stuck with if you didn't lock it in the right place.
*then think of a interesting way to express it figuratively

hmmm. the visual and the line don't connect.