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postman's picture

Err... so he "locked" a squid in his head, right? Well, ok...

postman
Activity Score 951
Other
Beatboxer's picture

And so he became the Squid-Man, a new breed of Super-Hero-kind-of-thing.

*sigh*

Beatboxer
Activity Score 1517
Copywriter
closed's picture

I think the idea was the bad smell that comes from not well locked food, I like the advert, very funny!

closed
Activity Score 18
Creative Director
teenie's picture

The idea is nice - it's the line that's throwing it all off. A smell doesn't get locked in your nose, it gets stuck in your nose. So it's hard to make the connection with 'lock' straight away.

teenie
Activity Score 1894
Copywriter
Ravages's picture

Having squid and other animals growing out of one's nose and ear is socially acceptable now. Teenie says so.

Ravages
Activity Score 842
teenie's picture

Only if you've a wedge of lemon in your mouth.

teenie
Activity Score 1894
Copywriter
theassailante's picture

that's frickin' davey jones after a shave man..

theassailante
Activity Score 234
Other
hadrianapolis's picture

oouuh... awful. abhorrent art direction.

hadrianapolis
Activity Score 733
afterbyrne's picture

I think its really clever but agree the line is a bit of an after thought.

afterbyrne
Activity Score 205
Creative Director at Afterbyrne |

David Byrne
http://www.afterbyrne.com

mrtalented's picture

very nice photo

mrtalented
Activity Score 2171
Creative Director
dreamer_'s picture

excelente dirección de arte.

dreamer_
Activity Score 161
Art Director at UADE
velle's picture

a bent visual that supports a straight line like 'lock it in the right place'
what's the worst that could happen to you/what's the worst experience you'd be stuck with if you didn't lock it in the right place.
*then think of a interesting way to express it figuratively

hmmm. the visual and the line don't connect.

velle
Activity Score 1550
Copywriter
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