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Squares

Published/Aired: 
July 2006
 Squares

Description

I'm not crazy about the art direction or the copy, but it's a good use of optical illusion for advertising. You have to look at them at full size to get the effect.

Caption

They felt more than what you've seen.
Help the earthquake victims in Jogja and Middle Java!

Advertising Agency: Jentera Intermedia, Yogyakarta, Indonesia
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chippery's picture

nice trick, but lacks the emotion needed to make it fully effective. That said, I'm sure it'll build awerness effectively, so maybe that's enough.
7.

chippery
Activity Score 94
Creative Director
Mo's picture

Hmm...it's kind a interesting may be...But this Optical illusion idea been done too many times....

Mo
Activity Score 648
Art Director
writergeekdez's picture

I always get optical illusion stuff from friends via email...it's a great way to waste time here at work. As an ad trying to shed light on tragedy, I'm not sure if it works. Where's the humanity?

writergeekdez
Activity Score 255
Copywriter
papanaya's picture

making remember with martini ads, but nice try

papanaya
Activity Score 6
Art Director
MADE in the USA's picture

From my limited and humble opinion. Unfortunate idea with a soft message. I’m left with nothing to think about and nothing to care about.

MADE in the USA
Activity Score 434
Other |

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tsunamilaw's picture

I agree...think the impact and serious tone of the ad doesn't really show.

tsunamilaw
Activity Score 115
Art Director
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