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kalpesh78's picture

Great concept. Great execution. Copy could be better.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Davosk's picture

Fantastic visual, would be great as a campaign in other less likey cities.

Davosk
Activity Score 4815
Art Director
nuclearshower's picture

Fantastic, great insight and great concept. Hats off

nuclearshower
Activity Score 233
Art Director
Seixas's picture

i would change the copy to : "you will need them in the future"

cheers!

Seixas
Activity Score 95
Creative Director |

"What it is. What it was."

roman-schwienbacher.com's picture

agree on this

roman-schwienba...
Activity Score 1021
Photographer
Mr. The Bear's picture

That wouldn't work, it doesn't sound like an advice at all

Mr. The Bear
Activity Score 243
Higher School of Communication and Media Studies |

Bear It

philippertl's picture

What is so fantastic about the concept? One day the city where you live will be burt down/bombed/ ... or what? Too pathetic if that's the thought behind it.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

me thinks's picture

That's what I thought. Sounds like an indirect threat.

The ad instills fear to help AMI. But at times I think nothing wrong in it.

me thinks
Activity Score 722
Copywriter
Sirharold's picture

I like it, but i think the same the copy could be better.

Sirharold
Activity Score 18
Art Director
Corona Raymaker's picture

Inspiring visual. Very well done.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Thiago Aranha's picture

Yeah, I agree. Great image, relevant concept, but copy could've been better... I don't know, something more clever to go with the visuals.

The Copywriter should've stayed thinking harder while the A.D was photoshoping... lol

Thiago Aranha
Activity Score 121
Copywriter |

Lorem Ipsum dolor sit amet...

Corona Raymaker's picture

Well, copywriters tend to think very few ... ;)

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

zephyr7884's picture

Duh..

zephyr7884
Activity Score 52
Art Director
mrtalented's picture

impressive photo. so-so concept. sorry.

mrtalented
Activity Score 2171
Creative Director
roman-schwienbacher.com's picture

little to mucho, for me

roman-schwienba...
Activity Score 1021
Photographer
vexguy's picture

good...nice..

vexguy
Activity Score 93
Illustrator
Jonny Lonestar's picture

What state is the world in when the way you urge someone to help people in need, is to tell them that they will soon be in need?

No empathy, no good-hearted intentions, no love. Straight, hard, selfish, motivations. sigh. Worse, I bet it works far better than anything that actually appeals to your heart.

Jonny Lonestar
Activity Score 282
Art Director
thirty6chambers's picture

if you think this is good then... good luck to you i suppose.

thirty6chambers
Activity Score 1464
Art Director
Mr. The Bear's picture

"Help AMI today. You might need them in the future."
Since the word might is used to express possibility or probability I don't see what's wrong. It's like saying "I need your help today, I will help you if you need it tomorrow"

Mr. The Bear
Activity Score 243
Higher School of Communication and Media Studies |

Bear It

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