Comments (20)

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kalpesh78's picture
Activity Score 2578

Great concept. Great execution. Copy could be better.

ideas....30 minutes nahi toh free.

Davosk's picture
Activity Score 4815

Fantastic visual, would be great as a campaign in other less likey cities.

nuclearshower's picture
Activity Score 233

Fantastic, great insight and great concept. Hats off

Seixas's picture
Activity Score 95

i would change the copy to : "you will need them in the future"

cheers!'s picture
Activity Score 1021

agree on this

Mr. The Bear's picture
Mr. The Bear
Activity Score 243

That wouldn't work, it doesn't sound like an advice at all

Bear It

philippertl's picture
Activity Score 656

What is so fantastic about the concept? One day the city where you live will be burt down/bombed/ ... or what? Too pathetic if that's the thought behind it.

me thinks's picture
me thinks
Activity Score 722

That's what I thought. Sounds like an indirect threat.

The ad instills fear to help AMI. But at times I think nothing wrong in it.

Sirharold's picture
Activity Score 18

I like it, but i think the same the copy could be better.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Inspiring visual. Very well done.

Thiago Aranha's picture
Thiago Aranha
Activity Score 121

Yeah, I agree. Great image, relevant concept, but copy could've been better... I don't know, something more clever to go with the visuals.

The Copywriter should've stayed thinking harder while the A.D was photoshoping... lol

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Well, copywriters tend to think very few ... ;)

zephyr7884's picture
Activity Score 52


mrtalented's picture
Activity Score 2171

impressive photo. so-so concept. sorry.'s picture
Activity Score 1021

little to mucho, for me

vexguy's picture
Activity Score 93


Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

What state is the world in when the way you urge someone to help people in need, is to tell them that they will soon be in need?

No empathy, no good-hearted intentions, no love. Straight, hard, selfish, motivations. sigh. Worse, I bet it works far better than anything that actually appeals to your heart.

thirty6chambers's picture
Activity Score 1464

if you think this is good then... good luck to you i suppose.

Mr. The Bear's picture
Mr. The Bear
Activity Score 243

"Help AMI today. You might need them in the future."
Since the word might is used to express possibility or probability I don't see what's wrong. It's like saying "I need your help today, I will help you if you need it tomorrow"

Bear It