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Tailor-made bikes, Citybike

Agency Network: 
Published/Aired: 
May 2011
Description: 

Print advertisment created by Y&R, Switzerland for SPW, within the category: Automotive.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Director: Thomas Schöb
Art Director: Lukas Wietlisbach
Copywriter: Andy Lusti
Photographer: Raphaela Pichler
Retouching: AschmannKlauser

Comments (9)

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Highest Rated

thedesignaddict's picture
thedesignaddict
Activity Score 5403

That's because every bike is different.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"There is no bike."

thedesignaddict's picture
thedesignaddict
Activity Score 5403

That's because every bike is different.

Reality Check's picture
Reality Check
Activity Score 2539

The concept here holds more promise than the visual interpretation.

Bob.C's picture
Bob.C
Activity Score 1159

I know what it's meant to say, but sorry it currently says an odd man clearly holding some wheels

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I love this idea. The concept is so simple;

Each customized bike is a perfect extension of the individual. Hence the person is the bike.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I know what it's *supposed* to mean, and as valiant an insight as that may be, it *still* shows an uncomfortable man trying to push 2 wheels up a hill.

SF's picture
SF
Activity Score 126

is he stuck to the wheels?

SF's picture
SF
Activity Score 126

is he stuck to the wheels?

Glut's picture
Glut
Activity Score 3935

just wheels, and they look kind uncomfortable also.

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