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Bulge

Campaign
Agency Network: 
Published/Aired: 
June 2009
SPW Print Ad -  Bulge

Also From This Campaign 3

Description

Print advertisement created by Y&R, Switzerland for SPW, within the category: Recreation, Leisure.

Caption

Stay in shape. SPW Bikes

Advertising Agency: Advico Y&R, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Art director: Isabelle Hauser
Graphic design: Annik Weber
Copywriter: Julia Brandstätter
Photographer: Lorenz Cugini
Visualizer: Felix Schregenberger
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santorini's picture

i want to buy this bike...

santorini
Activity Score 60
Copy Writer, Paper Rhyme, Dhaka, Bangladesh |

smile plz!!!!

Guest's picture

the only one that is not offensive& understandable is the chin...the idea is great ...not too sure about the execution!

Guest
Guest's picture

which one is offensive and how?

Guest
qd's picture

offensive? how?

qd
Activity Score 20
Creative Director at publicis caribbean
Guest's picture

Could be an ad for any bike.

Guest
gon_enelcamino's picture

done

gon_enelcamino
Activity Score 838
Underground
gon_enelcamino's picture
gon_enelcamino
Activity Score 838
Underground
Punch's picture

No hay duda. Ya se hizo. Una lástima. Me parece que el link que enviaste tiene mejor dirección de arte.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

dlue's picture

the fact it's offensive to the eyes is kind of the point. as for it being done before, the latter version was forced, this is definitely better. 'though a little subtly could have taken this farther.

dlue
Activity Score 342

cheers,
dlue

Ohkamp's picture

Maybe this is too literal but I would have liked to have seen the person/bike at the top of the "hill". I think that would make it a quicker read and really express that exercise has allowed them to overcome this obstacle. Great, provocative visual though.

Ohkamp
Activity Score 228
Creative Director at Lowe Roche, Toronto
Ohkamp's picture

The more I think about it, I think I'm wrong. I think you do need to active "push" that is present in the current visuals. Nicely done!

Ohkamp
Activity Score 228
Creative Director at Lowe Roche, Toronto
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