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Cockroach

Agency Network: 
Published/Aired: 
March 2015
Description: 

Print advertisment created by TBWA, Angola for Spritex, within the category: House, Garden.

Being a cockroach doesn't pay off.

Advertising Agency: TBWA, Luanda, Angola
Creative Director: Diogo Peixoto, Miguel Reis
Art Director: Joao Martins
Copywriter: Sara Sezifredo
Illustrator: Carlos Antunes
Account Manager: Joana Miranda

Comments (9)

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shmoobuster311's picture
shmoobuster311
Activity Score 244

Is the point of the ads that bugs can't hide from the spray? If it is, arts great on the cockroach and the fly. Not so much on the mosquito one. The copy doesn't gel though, it would work better with copy along the lines of, "there's no hiding or camoflauge from this spray"

maper's picture
maper
Activity Score 208

Agreed - the copy throws it off. Has to be like "Pests can't hide"

Ogilvi Himself's picture
Ogilvi Himself
Activity Score 479

Its not about hiding. There is no point of being a cockroach anymore. It doesnt pay off.

Молчать и слушать!

Hammad S's picture
Hammad S
Activity Score 484

Anymore? When was there a point? We're not going into an evolutionary topic here..
Looking at the prints, I understand the perspective of trying to take on another "job"….but then how is the product involved?

Jérémy Agazzi's picture
Jérémy Agazzi
Activity Score 8

it already exists.

halaby87's picture
halaby87
Activity Score 10142

The best from the rest

fauxjebus's picture
fauxjebus
Activity Score 498

Same idea was on the cover of Archive's top 200 illustrators a couple years ago. http://rethinkcanada.com/app/uploads/2015/02/Orkin_PRI_12_Warpaint_1_1...

underscores's picture
underscores
Activity Score 335

nothing new here and horrible art direction.

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