Love your Sleep - Baby

Agency Network: 
December 2017

There is sleep, and then there is great sleep. Like the kind only a very comfortable Sleepwell mattress can give. So when you are in the middle of this peaceful slumber, the last thing you want is for something to wake you up. Especially a cranky baby wailing away non stop. You then are forced to save your precious sleep in any way necessary. Which, in this ad's case, is putting this loud baby somewhere far enough so it can't be heard anymore.

Print advertisment created by Dentsu, India for Springwel, within the category: House, Garden.

Advertising Agency: Dentsu Impact, Gurugram, India
CCO / NCD: Soumitra Karnik, Anupama Ramaswamy
Creative Director: Nishit Shankar
Senior Art Director: Surinder Yadav
Senior Copywriter: Monish Gupta
Studio Manager: Jacob Philip

Comments (2)

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oxonic's picture
Activity Score 613

I feel I'm missing something here...

allan080i's picture
Activity Score 114

guys, it's very hard to understand this campaign. I think you need to adjust certain things