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Olympics

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by Saatchi & Saatchi, South Africa for Sports Illustrated, within the category: Media.

Caption

At the 1968 olympics, African-Americans ran in the colours of Team USA. But, they stood for something else.
There's more to the story than just the game.

Advertising Agency: Saatchi & Saatchi Cape Town, South Africa
Executive Creative Director: Anton Crone
Creative Group Head / Copywriter: Gavin Whitfield
Art Directors: Gareth Cohen, Michele Mueller
Agency Producer: Justin Fraser
Photographer: Ian Anderson
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Dev Kumar's picture

The Black Panthers aren't part of mainstream African-American values. Tell me if I'm wrong.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

They were at the time. Maybe not publicly, but their positions on race and equality were at the heart of the times. Their means for achieving that were considered questionable, but understandable.

Guest
Guest's picture

Living in the past... how very South African.

Guest
shahidali's picture

clap, clap, clap.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

Smith and Carlos weren't Black Panthers, and their Black Power salute had absolutely nothing to do with the Black Panther movement. It was about civil rights, not uncivil violence.

Guest
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