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Water fits you, Guy

Campaign
Agency Network: 
Published/Aired: 
August 2012

Description

Print advertisement created by G2, Ukraine for Sportlife, within the category: Recreation, Leisure.

Caption

Water fits you

Advertising Agency: G2, Kiev, Ukraine
Creative Director: Andrew Ushakov
Art Directors: Andrew Ushakov, Konstantin Sen
Copywriters: Andrew Ushakov, Yuri Kabasin
Account Director: Olesya Leshchenko
Agency Producer: Sergiy Gryga
Production house: Gvardiya Film Production House
Executive Producer: Oleg Koshevoy
Postproduction: Gvardiya Post
Art Director: Artem Pluzharov
Producer: Irina Gaidamaka
Project manager: Alina Danilova
Photoproduction: Mordererstudio
Photographer: Alexander Morderer
Stylist: Tatyana Roubliova
Draft design: Olesia Morskaya
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Highest Rated

pierrelastname's picture

Agree, is not logic the insight. doesn't work.

pierrelastname
Activity Score 2869
Copywriter
Fernando Fernandes's picture

Melhor do que espelho!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
MindDrift's picture

Actually, it's the other way round. Water makes things look bigger than usual.

MindDrift
Activity Score 1170
Graphic Designer
pierrelastname's picture

Agree, is not logic the insight. doesn't work.

pierrelastname
Activity Score 2869
Copywriter
niniasufle's picture

Yeah... and you work your creativity with logic. And Adele can't set fire to the rain blah blah

niniasufle
Activity Score 407
Producer/Director at La Red TV
rastaparta's picture

MindDrift(ed)!

rastaparta
Activity Score 158
Art Director
MindDrift's picture

Well, even a metaphor has to be based on some kind of logic.

MindDrift
Activity Score 1170
Graphic Designer
shahidali's picture

Like the idea as well as execution. Simple and effective. Copy could have been better.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

microphine's picture

my god! i don't want to be the above model! it's really depressing :)

microphine
Activity Score 36
Copywriter
Kotyara's picture

Hey Ukraine, did you get inspired by this?
http://www.coloribus.com/adsarchive/outdoor/7-up-straw-7283155/

Kotyara
Activity Score 2
Creative Director
t1sh0cfc's picture

It is nice because it says a lot. Of course it is a little bit confusing because of the fat man above the fold and the tiny below it :)

t1sh0cfc
Activity Score 38
kleenex's picture

I say it works.

kleenex
Activity Score 51166
Web Designer/Developer
ruffbettyloops's picture

i beliv bcuz itz a sports ad, dey r referring to swimming as a sport dat wud kip u trim n fit. yea, i guess the copy cudv bin better.

ruffbettyloops
Activity Score 8
Art Director at CCE
ruffbettyloops's picture

it isnt about d logic of things looking bigger under water

ruffbettyloops
Activity Score 8
Art Director at CCE
ruffbettyloops's picture

..

ruffbettyloops
Activity Score 8
Art Director at CCE
zyazyaveka's picture
zyazyaveka
Activity Score 155
lezy's picture

hhhmmmmmm interesting insight.....
liked it

lezy
Activity Score 377
robthelad's picture

The copy does let it down, otherwise it's not a bad ad, people will like it and get it.

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
dean viii's picture

bad.

dean viii
Activity Score 1686
Creative Director
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