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Campaign
Agency Network: 
Published/Aired: 
November 2008
Sportlife Print Ad -  Girl

Also From This Campaign 2

Description

Print advertisement created by JWT, Netherlands for Sportlife, within the category: Confectionery, Snacks.

Advertising Agency: UbachsWisbrun / JWT, Amsterdam, the Netherlands
Art Director: John De Vries
Copywriter: Wouter Kiewiet de Jonge
Creative Directors: Nico Akkerman, Bart Kooij
Photographers: Alex ten Napel, Mitch Jenkins
Art buy: Lia Wals
Post production: Magic
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Highest Rated

Guest commenter's picture

The Brazilian one looks like the candy give you cancer...this one is far better.

Guest commenter
STRTLRS's picture

Are children really the target for this product? Sportlife? Besides, getting gum on your hair has nothing to do with size. All it takes is for a person to fall asleep with gum in their mouth, been there...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest commenter's picture

Dude, of course getting gum in your hair has nothing to do with size... But when getting a big gum in your hair you need to cut more hair te remove it.

Guest commenter
gmint7's picture

:::J:::
the others work better
this one the in real we'd just cut the top hair.. no matter how big.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

sloppy4's picture

this site's commentary has been taken over by literalists.

this is funny. it's gum.

sloppy4
Activity Score 1492
Crisp One's picture

i agree this is very funny, parents will get a kick out of it for sure

Crisp One
Activity Score 2005
Other at New York
Roger Daly's picture

Would have thought bigger gum = >head-sized gum bubbles = more / all hair cut.

Roger Daly
Activity Score 355
Guest commenter's picture

Great idea, excellent execution!
...and very funny

Guest commenter
Rhialto's picture

Damn funny!

Rhialto
Activity Score 24
Creative
ninjak's picture

hahaha, kids still do that? i remember doing that in grades school and got into a lota trouble for it.

ninjak
Activity Score 76
Guest commenter's picture

funny = good

Guest commenter
Guest commenter's picture

very good!

Guest commenter
Davosk's picture

The product doesn't seem to me to be a bubble gum.

Davosk
Activity Score 4815
Art Director
guestgirl's picture

Done, done, done in the better way by Leo Burnett Brasil:

http://www.ccsp.com.br/novo/pop_pecas.php?id=22986

too late.

guestgirl
Guest commenter's picture

Not better

Guest commenter
Guest commenter's picture

The Brazilian one looks like the candy give you cancer...this one is far better.

Guest commenter
Guest commenter's picture

Done, but this is better.

Guest commenter
Guest commenter's picture

ADS MIROR ! INCROYABLE !
ADS MIROR ! INCROYABLE !
ADS MIROR ! INCROYABLE !
ADS MIROR ! INCROYABLE !

http://www.coupsdepub.com/article-24707609.html

Guest commenter
Rhialto's picture

if it hasn't run, it doesn't exist!

this guy says it's in his book only

Rhialto
Activity Score 24
Creative
Guest commenter's picture

yes it is a ghost and then!

Guest commenter
Guest commenter's picture

"How can you intentionally copy a campaign that never ran? Copying assumes that they have seen it - how can they see something that has not been published?"

Guest commenter
john doe's picture

What does a gum called sportlife has to do with ruined haircuts – besides it is big and sticks to the hair...?
Maybe it looks funny – but who's gonna buy the product due to that message?

Sorry, I miss the point here. But maybe I am just in a bad mood.

john doe
Activity Score 1571
Art Director
Guest's picture

funny ads!

Guest
corporal_hicks's picture

Like it.

corporal_hicks
Activity Score 365
Art Director
SeanMartin's picture

Call me a literalist if you want, but this campaign is just a little too hard to wade through. Like an earlier poster said, I thought this was something for GreatClips or some other hair cutting chain. As an ad for gum, the connection is so tenuously done as to be practically non-existent. This is one of those moments when a pithy copywriter could save this mess.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
kurtberengeiger's picture

LOL!

kurtberengeiger
Activity Score 7323
Copywriter
huke duke's picture

yes it was done for hubba bubba by french students.
it was on AOTW and many other blogs.
only released online but released, so even if the original was a ghost, this one is a copy.

sorry

huke duke
Guest commenter's picture

your so called 'original' is pis poor shite, if you ask me.
if it hasnt run, then it doesnt excist. that is how it works.

Total killer though, this [bigger gum] ad.
Congratulations!

Guest commenter
Guest commenter's picture

a student work can be stolen.
even if it wasn't released, student portfolio are online, and students show their work to many agencies, so it is a copy of a student work.

congralutions to the students

Guest commenter
Crisp One's picture

agencies who steal from other people get theirs in the end, or I at leased like to believe the people who green light it get colon cancer.

Crisp One
Activity Score 2005
Other at New York
jayz's picture

sorry guys but
this bigger gum product isnt bubble gum.
it's just big gum, it got in their kids hair. its like the morning after, really
like it! i've been there, going to be with chewing gum

clever

jayz
Guest commenter's picture

How can you be sure that it's a copy? I find it pretty possible that this idea can occur to more people than just one independently, that being said...this one is better executed.

Guest commenter
elyoshiro's picture

Done.

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Mg nT's picture

good work but, i think is the same concept as http://www.coloribus.com/paedia/prints/2007/06/19/202188/

Mg nT
Jayz's picture

you -think- it's the same concept?
do you know what concept means? you have obviously no clue, dude

btw
top ad, guys

Jayz
ivan's picture

that's the same visual but a totally different concept.

ivan
Creative Director at Ads of the World
yesaa's picture

very cute ha, but it took a few seconds to understand, good work though

concept means idea, it's a much cooler word, its a different idea, different concept,
paedia was about fine pasta as fine as angels hair, this is about the cliché that kids get gum in their hair
a different idea, different concept voilaaa

yesaa
richie.the's picture

I quite like it! lol took me few secs to get it too..

lol

richie.the
Wigo's picture

Great & Simple :))))

Wigo
Activity Score 51
Art Director
Wigo's picture

Great & Simple :))))

Wigo
Activity Score 51
Art Director
jayz's picture

sorry guys, but the bigger gum product isn't bubble gum.

It's just big gum. these kids got it in their hair, i'v e been there!
these ads are the morning after, really

Parents are gonna like this for sure

funny!

jayz
Whip's picture

HA

Whip
Activity Score 80
word2bigbird's picture

is it just me or does she look a bit like "Dr. Evil"

word2bigbird
Activity Score 12
Art Director
Guest commenter's picture

How about a popped bubble engolfing the entire persons head? I liked these ads and they are interesting enough to make me do a little investigation into the product. Good job.

Guest commenter
Guest's picture

Done or not done, this type of ad has been done to the bone. Exagerate the negative. Always works, but just is not very original.

Guest
Guest's picture

The bigger the gum, the smaller the idea.

Guest
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