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Cross the line

Agency Network: 
Published/Aired: 
August 2011
Sported Print Ad -  Cross the line

Description

Print advertisement created by FCB, United Kingdom for Sported, within the category: Media.

Advertising Agency: DraftFCB, London, UK
Executive Creative Director: Mark Fiddes
Creative Director: Alistair Ross
Art Director: Henry Finnegan
Copywriter: James White
Advertising Agency Producer: Colin Wood
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CuriousPencil's picture

Great idea, and solid [something-]axial art direction. Would *really* like to see what the other proposals were here - the mimeographed texts side by side do work. But I'd still get the message with "Pitch" and "Street" as headers - the 'life on the...' is superfluous for this reader, and a linegap would be good.

But then I just brought 'mimeograph' back to google, so hey...

CuriousPencil
Activity Score 4225
Copywriter
Lazarus's picture

Ok.

Lazarus
Activity Score 1536
Creative Director
Troll's picture

Nicely done. I actually read it. Long-copy lives. It seems 140 characters is the limit before people lose focus and....oh my word a skittle.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

etan's picture

great insight, clever copy

etan
Activity Score 192

www.etanshapiro.com
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me@etanshapiro.com

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