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Pea soup

Agency Network: 
Published/Aired: 
December 2006
Spontex Print Ad -  Pea soup

Description

Print advertisement created by TBWA, France for Spontex, within the category: House, Garden.

Advertising Agency: TBWA, Paris, France
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Achim Lippoth
Art Buyer: Barbara Chevalier
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Highest Rated

Mo's picture

lolz....you pee if you eat a lot of peas? I thought you might fart a lot instead.

Mo
Activity Score 648
Art Director
justpassingby's picture

i love the work of TBWA Paris but im sorry this doesnt do it for me.

justpassingby
Activity Score 1368
Other
popdistortion's picture

Agreed. Not amazing. I actually thought, without seeing the product, that it was for real pea soup and that the kid actually ate it all because it's sooo good. That would have somehow fit better. And why the heck did they photoshop the sponge on the chair? Or did they just come up with that too late? Otherwise I really like the photo itself. Has this retro grandma touch.

popdistortion
Activity Score 1592
awassabee's picture

lol why is there a sponge on the chair? But this don't really like strong ad, but it is a great photo shot

awassabee
Activity Score 150
ivanlim's picture

kids don't like vegetables.
in this case, it's pea soup.
so the kid uses the sponge (which is super absorbent) to suck up all the soup.
which is why he's hiding it behind his back.

ivanlim
Activity Score 202
Copywriter
AdDavid's picture

yeah! it was confusing till i saw the product. the sponge seems photoshoped.
the sponge cud have been put under the chair, it doesn't seem to be hidden, n poor kid's gonna get spanked for the stains on his shirt. this can be reused, just remove the sponge and put the logo for campbell pea soup.

AdDavid
Activity Score 406
Other
justpassingby's picture

Ivanlim, you know what i thought? I thought he had so much soup that he pissed himself and had to soak up all the piss

justpassingby
Activity Score 1368
Other
ivanlim's picture

hahhaa! a different perspective. funny.
could be an ad...

ivanlim
Activity Score 202
Copywriter
Mo's picture

lolz....you pee if you eat a lot of peas? I thought you might fart a lot instead.

Mo
Activity Score 648
Art Director
whitespace's picture

I didn't see the sponge... I thought this was a very effective diaper ad...

whitespace
Activity Score 1953
Creative Director
PeteHH's picture

I like the idea and the retro-looking picture, but the super-photoshopped looking sponge destroys it a bit.

PeteHH
Activity Score 202
Copywriter
ravi's picture

Tres bien! Great French aesthetics as per usual. But definitely second best to the first ad of the series - An African woman walking back from the well carrying a Spontex sponge on her head. Still, damn, what a shot. So much conveyed by the kid's mouth and eyes!

ravi
Activity Score 12
Copywriter
drunk dave's picture

Eric can make puke look beautiful.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
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