April 2007

A single golf course sucks away 15.000m3 of water!
Golf courses absorb millions of cubic metres of water. However in southern Turkey they are planning to build several courses, the underground water resources are extremely limited. Take action. Help us stop them.

Advertising Agency: Ogilvy&Mather, Istanbul, Turkey
Creative Director: Tibet Sanliman
Copywriters: Ergin Binyildiz, Cengiz Pulgu
Art Director: Can Pehlivanli
Photographers: Nejat Talas, Ugur Vidinligil
Creative group head: Ergin Binyildiz

Comments (35)

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Chocolat's picture
Activity Score 286

this one is much better...simple and clean.

cozz20_1's picture
Activity Score 87

pretty cool. damn i love golf, though.

Chris's picture
Activity Score 1935

golf courses should be motocross tracks!!

Rog's picture
Activity Score 6080

Yes. Lovely. Terribly clever...

But, will anyone actually respond to this?
Apart from a stifled chuckle.

I trust you aren't charging WWF for this.

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture
Activity Score 2578

nice thought

ideas....30 minutes nahi toh free.

philippertl's picture
Activity Score 656

I like the idea. But I don't like the brief. Doesn't the mankind have bigger worries than gold courses??? And where is this going to be advertised, what's the target group? Certainly not golf players.

Twombl's picture
Activity Score 180

Beautiful. Perfect ad for a strange brief.

snagesh75's picture
Activity Score 58

Yessss...the first one is SUCKS, this one not buddy!! Good job, keep it up....

• ω •'s picture
• ω •
Activity Score 193

hmm, am i being too literal if i suggest a golf pole on the sponge? :/

Stigset's picture
Activity Score 1454

nice, keep it simple (golf pole would be to litteral and we understand without it, so no use)

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Very clever. Definitely praise-worthy.

AdPawn -


Join the rarely updated ad orgy here:

Disco Munky's picture
Disco Munky
Activity Score 3890

I like it.


Doin' it for the points

tamer samy's picture
tamer samy
Activity Score 681


a s's picture
a s
Activity Score 46

the reality is that golf courses r perfect source for rain water harvesting that replinishes ground water...what say????

Rog's picture
Activity Score 6080

Yeah, perfect...if it wasn't for those thousands of square metres of manicured grass on those pesky little fairways, greens and tees. ;)

>>>> That's not an ad. THIS is an ad.

Rog's picture
Activity Score 6080

The brief, people.
Will this ad work?
As Hangman so eloquently puts it... This is toss.
Wank by wankers, for wankers.

That's what sponges are for.

>>>> That's not an ad. THIS is an ad.

Disco Munky's picture
Disco Munky
Activity Score 3890

You wank with a sponge?



Doin' it for the points

ellehcimeo's picture
Activity Score 3376

Don't knock it till you tried it. I would have thought you'd be up for anything! ;)

Disco Munky's picture
Disco Munky
Activity Score 3890

I am, but there are still some things that I won't let near my 'tenderness'.

Doin' it for the points

Minimum's picture
Activity Score 1430

I would try sandpaper to wipe clean.

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Disco Munky's picture
Disco Munky
Activity Score 3890

I know I guy who tried that.

True story

Doin' it for the points

simone's picture
Activity Score 187

Nice for jury. Bad for real people.

Rog's picture
Activity Score 6080

Welcome, and utterly agreed, simone!

>>>> That's not an ad. THIS is an ad.

mrtalented's picture
Activity Score 2171

why don't you show the soaked spongee while the headline already gave that lead? de-saturating the yellow part to look more like soil and the green to look more like grass. then your ad will be crafted.

Disco Munky's picture
Disco Munky
Activity Score 3890

Or just use a clump of dry soil....

The ad is fine. it's just nit-pickers who find fault with it.


Doin' it for the points

matita's picture
Activity Score 488

Really good. Makes me feel anger. Fucking snoobs.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

One of the more easily digestable and "non-abrasive" (sorry, couldn't resist) issue-driven ads on this site. :)

Very easy on the eye, message clear and informational. 3M people must be pretty happy, too...

happy angel's picture
happy angel
Activity Score 56

i love this idea.simple and good.

buy by bye's picture
buy by bye
Activity Score 534

why are they attacking one country; Turkey?
there a lot more in uk and everywhere else. its stupid.
plus this is a lame ad.

ivan's picture

They are not attacking Turkey. This is an ad done by the WWF division in Turkey. They are trying to save their own land.

buy by bye's picture
buy by bye
Activity Score 534

oh ok that makes sense now then. lol

but still i don't like the ad very much. it wouldn't appeal to turkish audience.

Byte's picture
Activity Score 327

Interesting coincidence.
This is an Epica, isn’t?



CurryJ's picture
Activity Score 953

What's next? Don't build basketball courts because trees are cut down to make wooden backboards. Pleaaaaaaaaase...

I think; therefore I am

marvel's picture
Activity Score 40

GHOST! GHOST! GHOST! Come oooon! Here is a very fake ad. These are GHOST ads for sure. And these are the proofs. What is the brief? "Let's try to close golf coursers because they're bad for the world?" or "Quit golf and save the world?" or "Hey all these rich guys fucking to the nature so let's disturb them... What about golf courses?" Blah, blah, blah! No, it's not possible. This is ridiculous. And most probably the agency, that Ogilvy Istanbul guys, first got the idea then wrote brief and maybe got the client. Otherwise no client will approve this brief and this creative work with themselves. It has no right point of view, no right message, no call to action... All is wrong. Let's be honest, these are not ads. These are mastrubation of the agency.

Disco Munky's picture
Disco Munky
Activity Score 3890



Doin' it for the points