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benjaminbrown's picture

This one look really bad, the illustration looks very amateur.

benjaminbrown
Activity Score 439
Creative Director
adrianapr's picture

my nephew is 6 years old and draws better than that.
anyway i don't think it's a great concept either. So easy, so expected... ok, superheroes are fat. So??...

adrianapr
Activity Score 1254
rocketman's picture

totally agree, man, this message is zero engaging, it does not motivate the target in any way to visit the bloody gym. it's deppressing, there's no irony, no wit, no nothing.
it's not even a problem/solution ad, it's just a problem one.

rocketman
Activity Score 385
Creative Director at jwt / glue
misterpanda's picture

bad execution, where is the dramatization of that????

misterpanda
Activity Score 282
Art Director at BBDO
me thinks's picture

Cheers for the idea.

me thinks
Activity Score 722
Copywriter
Rick Riemer's picture

borrowed interest

Rick Riemer
Activity Score 8
Chicago Portfolio School
chano93's picture

NEXT TIME, USE YOUR HANDS FOR DRAWING.

chano93
Activity Score 68
Art Director at Pragma DDB
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