Baby, 1

Agency Network: 
November 2009

Spid will look after your baby. But not that baby.

Advertising Agency: DDB New Zealand

Print advertisment created by DDB, New Zealand for Spid, within the category: Professional Services.

Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: James Conner
Copywriter: Christie Cooper
Director of Photographer: The Collective Force
Photographer: The Collective Force
Production: Our Production Team
Retoucher: Gordon Moir
Account Manager: Sophie Martignier

Comments (15)

Log in or register to post comments
bobby666's picture
Activity Score 1460


satrianee's picture
Activity Score 3748

Something wrong with the visual message. In a babysitting ad, if there is one baby, I am ready to accept the adult as the "sitter"... And this one in pictures is not a proper one. Can't explain well but don't like it.

jackmancer2017's picture
Activity Score 6992

That's disgusting.

Moonwalley's picture
Activity Score 9

Come on guys and girls. Thats nice. Sure definatelly not for fathers cose as a father I hate it. But as a man...that works:)

daniel ieraci's picture
daniel ieraci
Activity Score 333

This one's so wrong its right.

copycomoelcopi's picture
Activity Score 822


Guest's picture

leaving the idea beside (which i neither like nor really get) the horrid thing about this is: it's an advertisement for a photographer. and yet rarely in my life have i ever seen a worse photographic-niveau than this.

silvi's picture
Activity Score 4172

No hablo mucho inglés, será por eso que no alcanzo a entender bien el mensaje. Alguien me explica?

Guest's picture

This is absolutely inappropriate. The gay is looking at dirty pictures in front of a baby and the stain on the floor looks like sperm????!!!! Get out of here!

Honest Dave's picture
Honest Dave
Activity Score 233

I agree

F.Abboud's picture
Activity Score 218

Silvi Hola, la idea aquí es jugar en la palabra bebé, lo que significa que su hijo, así como su proyecto en la publicidad, de modo que el individuo desempeña en la idea de que no puede ser tan bueno en el cuidado de un niño, pero cuando se trata a la fotografía publicitaria que es el mejor!
Por cierto, no sé el idioma español, pero he usado la herramienta Lenguaje de los servicios de Google Translate para escribir esta respuesta :)))

silvi's picture
Activity Score 4172

Hola F. Abboud. Entendí perfectamente tu explicación y ahora sí tiene sentido para mí esta campaña-.
Now i get it! I perfectly understand your explanation. Thanks!

F.Abboud's picture
Activity Score 218

Actually I like the headline :)) funny and bold ;)

Guest's picture

Very funny

rolling.stone's picture
Activity Score 2741

copy has double meaning, one is funny

while 2ndly they are trying to say that, as every CD, AD consider their assignment their baby, spid will look after that baby


~ Quite obviously, I have gathered no moss ! ~