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Ghosts

Agency Network: 
Published/Aired: 
February 2010
SPI Print Ad -  Ghosts

Description

Print advertisement created by BBDO, Italy for SPI, within the category: Industrial, Agriculture.

Caption

SPI insulating windows. When you want to shut out the world.

Advertising Agency: DLV/BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Art director: Anselmo Tumpić
Copywriter: Giovanni Salvaggio
Illustrator: Petar Meseldžija
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esteb's picture

Windows?
Don't the ghosts go through the walls?

esteb
Activity Score 673
art
shortafella's picture

those are newly "born" ghosts. they don't know yet that they can go through walls. give them some time to adapt and that little kid is fucked:))

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Imagepro's picture

..It could be a great ad fro sleeping pills tough

Imagepro
Activity Score 112
Art Director
theanc's picture

Indeed.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

morse's picture

Not feeling it.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Brain-Art's picture

Stupid concept

Brain-Art
Activity Score 1101
Graphic Designer
samee's picture

are u serious!! definitely does not look like a DDB agency work

samee
Activity Score 124
Promedia Advertising
maxcomuni2's picture

no! but i like the illustration

maxcomuni2
Activity Score 61
xcreativity's picture

lame metaphor, sorry

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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jamesrothenburg's picture

I like the wolf in the background. It must be 10 feet tall.

jamesrothenburg
Activity Score 554
Art Director
WillyLatasa's picture

LOL!!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

silvi's picture

week

silvi
Activity Score 4172
Copywriter
kylestebbins's picture

would've worked much better as a television spot... or at least give us some interaction with the windows. the earlier commenters were right... ghosts CAN go through walls. what gives?

totally doesn't look like DDB work.

kylestebbins
Activity Score 77
Videographer at Roundscapes, LLC
djamsoftheworld's picture

it's because it's not ddb work

djamsoftheworld
Activity Score 15
Copywriter |

Joseph Dubruque,
Copywriter
Havas City (betc)

Hibon's picture

This is b.ad, sorry guys.

Hibon
Activity Score 3734

Simple ideas are the best !

choykawing's picture

right. those ghosts can go through walls, but they are the ones who want to shut out the world. the boy snore so loudly.

choykawing
Activity Score 31
Dzsoi's picture

best comment!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
hermotsura's picture

ok, i've a few problems with this

1. the proportions are ridiculous, Petar Meseldžija should go back to art school and take a few courses on the subject. The wolf is, as jamesrothenburg duly noted, too big. And so is the kid for that matter. I like the illustration, but the screwed proportions make it a bit weird.

2. the ghosts look like they've seen something in the driveway, at first glance i thought they saw a fancy car or something, so i tried to scroll down to see what they were so interested in. what you have is a misleading positioning of ghosts.

3. concept is weak weak weak: when i hear/read "insulating windows" i think about noise, ghosts aren't exactly your noisiest imaginary bovvers. maybe if there were a bunch of wailing wolves or something it would've been more relevant? (yet perhaps more blatant)

4. tagline and logo positions are a bit off.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

RonVerse's picture

lol such a bad ad

RonVerse
Activity Score 207
pandyllero14's picture

So basic thinking.... first idea....

pandyllero14
Activity Score 46
Copywriter
angieraj's picture

It somehow reminds me of R.L. Stine novels I read as a child,
There seems to be such a disconnect between the product at the message.
What is the thought process?
Windows, Impermeable, Not even ghosts can enter?
Why isnt not the best ad.....
1) Ghosts are believed to be able to go through walls
2) What happens when you open the windows? you get invaded by ghosts? (Damn)
3) Why such an unbelievable claim?

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

rolling.stone's picture

anjali i agree with you

beside it, good art

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

thedesignaddict's picture

Not Good. Sorry.

thedesignaddict
Activity Score 5403
Art Director at Freelance
alexander_bickov's picture

Lovely art

alexander_bickov
Activity Score 3279
spelling's picture

good illustration. really good! but i don't like the idea

spelling
Activity Score 42
tchifi's picture

No !

tchifi
Activity Score 164
Creative Director
elfede's picture

WTF?

elfede
Activity Score 140
Copywriter at Publicis Impetu
Kiy's picture

Where is the art direction please ?

Kiy
Activity Score 28
rohit_bharati's picture

no.

rohit_bharati
Activity Score 75
Mumbai
Cioccolato13's picture

no, simply not..!! bad idea..!!

Cioccolato13
Activity Score 29
Universidad Casa Grande |

Mas que palabras, la esencia..!!

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