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but_why's picture

Well trodden ground - 'makes big things look small'.

Activity Score 280
bknowlden's picture

That may be so, but i've never seen this interpretation and to see this kind of sophistication from a student is really great. Good for you.

Activity Score 3647
Art Director |


gmint7's picture

this one didnt work for me
mammoth is great!

Activity Score 2675
Art Director at ad grad @ S Francisco |


cperry's picture

Better than the cuttwater stuff out there. And I am not sure the idea is about making big things looking small. Its more simply emphasizing the large size of the vehicle.

Activity Score 280
Scam Detector's picture

Where is the connection with the product/brand? It's all a bit too indirect and therefor not engaging.

Scam Detector
Activity Score 1048
General Manager
Tero Ylitalo's picture

I agree with Brandon - this is a very intellectual thought, and presents the message well.

Toro, the connection is right there, it's all about the size...

Tero Ylitalo
Activity Score 628
Planner at Zeeland
Dateofbirth's picture

I like it, the car is at the centre of the piece and the type works extremely hard.

Activity Score 28
Touch DDB London |

Subjectivity, discuss.......

Black.Rainbow.'s picture

only about half as boring as watching paint dry (so long as you first multiply how boring watching paint dry is by a factor of ten).

Activity Score 162
My desk
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