Dog Puppet

Agency Network: 
October 2009

Spearhead Training co-sponsored a drive against cruelty to animals with K9 and Feline Friends of Dubai. Wherein any organization that contributed towards the cause would receive vouchers for discounted training sessions with Spearhead.

Advertising Agency: Name, City, Country: PerceptGulf FZ, Dubai, UAE

Print advertisment created by Percept, United Arab Emirates for Spearhead, within the category: Education.

Pets. Not puppets. Stop cruelty to animals.

Creative Director: Prashant Sankhe
Art Director: Makrand Meshram
Copywriter: Wayne Fernandes
Illustrator: Ratheesh Radhakrishnan
Additional credits: Saurabh Ail

Comments (21)

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Highest Rated

gmint7's picture
Activity Score 2675

line i think should be




Phil Lestino's picture
Phil Lestino
Activity Score 1684

This makes little sense to me...and is quite ugly to look at.
I think some explanatory copy on the ad would help...but not much.

jbuckingham's picture
Activity Score 907

Doesn't make much sense to me I'm afraid. Maybe it's a translation thing?

smartar's picture
Activity Score 54

and bad photoshop too

xcreativity's picture
Activity Score 2374

like it. i think it's simple and it''ll create awareness

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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pantspantsrevolution's picture
Activity Score 24

I am both confused by the concept and terrified by the photoshop.

Brain-Art's picture
Activity Score 1101

Bad photoshop. Idea it´s not strong at all

Spoonfeederxxx's picture
Activity Score 641

I want to puke...

Blue Koala's picture
Blue Koala
Activity Score 199


Just an opinion.

WillyLatasa's picture
Activity Score 616

Not a good copy, and it explains too much..

"Bright ideas bring better results"

sagi7ario's picture
Activity Score 42

This is silly and boring, not to mention the bad photoshop. Looks like student work to me.

silvi's picture
Activity Score 4172

Bad copy, bad idea, bad everything.
Sorry doggy.

gmint7's picture
Activity Score 2675

line i think should be




Patata Casada's picture
Patata Casada
Activity Score 118

I love the idea, but the Photoshop is horrible...

silvi's picture
Activity Score 4172

And i love your nick. jja

Dev Kumar's picture
Dev Kumar
Activity Score 834

The visual is wrong unless something deeper is being conveyed which is doubtful. If you want to show a beheaded dog, then go the distance. Cruelty to animals can be shown in better and subtler ways. However, the Pet-Puppet idea is a very good one although I agree with a lot of comments here about the need to leave it at just that without the cliche about cruelty to animals. Unfortunately your art people too couldn't do justice to a good idea.

bobby666's picture
Activity Score 1460

nothing great. sorry dudes. execution would have been much better. personally i feel so.

Notorious's picture
Activity Score 666

This ad makes absolutely no sense. I think the company which made this ad owes us and animals some apology.

outsmart me, if you can

The Brainchild Group's picture
The Brainchild Group
Activity Score 23

Sadly, it does not impact me. Makes little sense.

Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles Advertising Agency

Dzsoi's picture
Activity Score 8532

Sooo... don't pick up dogs and beat other dogs picked up by other pet owners. We all love bloody Punch and Judy shows.

Sven Gali's picture
Sven Gali
Activity Score 845

Simple. effective...much better than the bloody gory PETA ads.

nimshady's picture
Activity Score 57

Disagree. PETA ads are much more effective.