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Nature has an army

Agency Network: 
Published/Aired: 
February 2012
SPDA Print Ad -  Nature has an army

Description

We made pictures of actual Peruvian trees with no photoshop or any intervention at all, to portray that we’ve been fighting with menaces such as terrorist violence and corporate greed with commitment to the nature as our only army. For 25 years, keeping our trees asthey are and as they should stay.

Print advertisement created by FCB, Peru for SPDA, within the category: Public Interest, NGO.

Caption

Nature has an army. Peruvian Society of Environmental Rights. 25 years.

Advertising Agency: Mayo Draft FCB, Peru
Executive Creative Director: Humberto Polar
Art Director: Humberto Polar & Ivan Tahara
Copywriter: Humberto Polar
Retoucher: Gabriel Capurro
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Highest Rated

morse's picture

It's confusing. If nature has an army. Does it mean it doesn't need our help?

morse
Activity Score 18087
Art Director |

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Mayi92's picture

Nice one, i guess those pictures are plants or swamp right? a simulation of course.

Mayi92
Activity Score 143
IPP
morse's picture

It's confusing. If nature has an army. Does it mean it doesn't need our help?

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vlwk's picture

I'd say PSER considers themselves nature's army.

vlwk
Activity Score 154
Wordfruit's picture

I don't understand what idea is being communicated here.

Wordfruit
Activity Score 1023
Hadrons's picture

good for them.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

purshotham's picture

Its not clear...

purshotham
Activity Score 457
tirthomitro's picture

fucking brilliant!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture

I like the idea.

kleenex
Activity Score 52582
Web Designer/Developer
quentin's picture

poor idea

quentin
Activity Score 56
andylefty's picture

Like the idea.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
djspiralz's picture

Hay algo interesante.. el problema es que te quedaste en un texto que no aporta nada, dice lo mismo que la imagen. Te sugiero buscar algo como "Somos los soldados de la fuerza natural"

djspiralz
Activity Score 491
Copywriter
arvin's picture

nope :(

arvin
Activity Score 341
macnell's picture

no

macnell
Activity Score 169
macnell's picture

no

macnell
Activity Score 169
macnell's picture

no

macnell
Activity Score 169
ad6426's picture

Could have been great but the execution ruined it all.
I thought I was looking at an oil spill.

ad6426
Activity Score 103
daltonicdesign's picture

no es trucho no

daltonicdesign
Activity Score 52
Art Director at creative design
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