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Pacifier

Campaign
Agency Network: 
Published/Aired: 
July 2012

Description

When the heat rises, San Francisco cats get busy. Nobody knows this better than the San Francisco SPCA where twice a year they receive a huge influx of kittens into their shelters. G2 was tasked with creating an awareness campaign that would drive kitten adoptions during these times, referred to as "kitten season." We decided to have fun with the serious problem of feline overpopulation, turning it into a joyous occasion celebrating the birth of these adorable fur balls — and in essence, using babies to sell kittens. Irresistible!

Print advertisement created by G2, United States for SPCA, within the category: Public Interest, NGO.

Caption

The kittens have arrived!
San Francisco felines have been extra frisky these days, which means we have lots of kitties waiting for adoption. And the only thing better than a bundle of cuteness is two. Bring home 2-for-1 kittens all season long!
250 Florida Street | sfspca.org/kittens

Advertising Agency: G2, San Francisco, USA
Creative Director: Lotus Child
Art Director: Karen Farrell
Copywriter: Carrie Duick
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MicheleVirgilio's picture

nice ad. A new way to see the problem. I like

MicheleVirgilio
Activity Score 2617
ignitionspark's picture

Nice ad. Simple and effective...

ignitionspark
Activity Score 212
Mumbai
tirthomitro's picture

SPCA showing an animal as an eatable to promote another bunch of animals. this is fucking weird.
and the agency needs better photoshop guys. horrible execution!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Temple's picture

Agreed. Black humor should not be used when you are supposedly promoting a good cause.

Temple
Activity Score 11341
Creative Director
JMcc's picture

I think it's supposed to look like a cat toy, not a live mouse... and babies don't eat pacifiers. Also, even the ASPCA will acknowledge dogs and cats are carnivores.

JMcc
Activity Score 24
Copywriter
DilipRevar's picture

I agree with tirthomitro, photoshop is weak but the concept is excellent.

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
bate_palmas's picture

Sweet!

bate_palmas
Activity Score 1479
venom_elite's picture

Nice idea but teeeeerrible execution.

Not bad for an MS Paint job I suppose.

venom_elite
Activity Score 772
Art Director
feysal's picture

groovy concept

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

kleenex's picture

I think all the ads are cute...

kleenex
Activity Score 51126
Web Designer/Developer
Anonymously_Yours's picture

Love these! So cute and smart!

Anonymously_Yours
Activity Score 9
Copywriter
JimCompton-Hall's picture

Nice, but is this really enough to attract the right audience?
Until I read the copy I had no idea what it was about. How many people looking for kittens are going to skip over this because it's not immediately apparent what the ad is about?
I read somewhere that consumers' typically spend 3 seconds looking at each advert. If it hasn't communicated the message by then it risks losing a lot of potential customers.

JimCompton-Hall
Activity Score 62
Copywriter at Bournemouth University |

Copywriter
@JimComptonHall
www.behance.net/JJandJim

Lazarus's picture

Not appropriate at all. Tasteless (drum lick).

Lazarus
Activity Score 1536
Creative Director
ItMatters's picture

nice.

ItMatters
Activity Score 2167
fotdot's picture

Not so good. Poor photography.

fotdot
Activity Score 673
Creative Director
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