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Published/Aired: 
July 2012

Description

When the heat rises, San Francisco cats get busy. Nobody knows this better than the San Francisco SPCA where twice a year they receive a huge influx of kittens into their shelters. G2 was tasked with creating an awareness campaign that would drive kitten adoptions during these times, referred to as "kitten season." We decided to have fun with the serious problem of feline overpopulation, turning it into a joyous occasion celebrating the birth of these adorable fur balls — and in essence, using babies to sell kittens. Irresistible!

Print advertisement created by G2, United States for SPCA, within the category: Public Interest, NGO.

Caption

The kittens have arrived!
San Francisco felines have been extra frisky these days, which means we have lots of kitties waiting for adoption. And the only thing better than a bundle of cuteness is two. Bring home 2-for-1 kittens all season long!
250 Florida Street | sfspca.org/kittens

Advertising Agency: G2, San Francisco, USA
Creative Director: Lotus Child
Art Director: Karen Farrell
Copywriter: Carrie Duick
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MicheleVirgilio's picture

good one. Verny nice ad

MicheleVirgilio
Activity Score 2617
DilipRevar's picture

Really Great.. Congrats.

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
CasP's picture

Very nice ad

CasP
Activity Score 177
Copywriter
Jackbr's picture

Funny. Very nice.

Jackbr
Activity Score 1500
Art diretor |

JackBR

Anonymously_Yours's picture

This one is my favorite!

Anonymously_Yours
Activity Score 9
Copywriter
ItMatters's picture

ha ha. cute.

ItMatters
Activity Score 2167
gustavoabrilL's picture

good idea - bad art

gustavoabrilL
Activity Score 871
Art Director at Ogilvy Guatemala
fractalrene's picture

I think this is the best one.why don't you take a better pic? is worth it.

fractalrene
Activity Score 1504
Copywriter
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