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Mission Bay

Campaign
Agency Network: 
Published/Aired: 
August 2011

Description

Print advertisement created by BBDO, New Zealand for SPCA, within the category: Public Interest, NGO.

Caption

Find your pet with a microchip

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Victoria Daltrey
Copywriter: Will Bingham
Group Account Director: Scott Coldham
Designer: Mike Davison
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Troll's picture

Simple. Nice.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

rameshbfa's picture

cool..........

rameshbfa
Activity Score 51
s.v.college of fine arts, hyderabad, andhra pradesh, india |

Sincerely

Ramesh Kadiyala

tictac's picture

Probably took hours of photoshop.

tictac
Activity Score 19
Art Director
kleenex's picture

I like it.

kleenex
Activity Score 51166
Web Designer/Developer
AdBuzzer's picture

It's cute, but I agree with babalu - the typical reader of a magazine will not pay enough attention to notice the dog.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Roger Keynes's picture

Woah.
Did not get that at all until prompted.
Cool idea... but maybe too cool.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

morse's picture

Awesome campaign.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

fotdot's picture

I could not see right away. But I get it.

fotdot
Activity Score 673
Creative Director
EGGO's picture

I think I'd like this without the dog. It's nice and all, but I think it'd be more powerful to just see a complex satellite view of a neighborhood and then see the headline. It gives it more of that Gary Larson effect.

But by doing this in such a way, it's more campaignable.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

Hellraiser Freak's picture

Hmmmmm

It's hard to find the dog in the picture, i dont really like this ad.

Hellraiser Freak
Activity Score 23
Art Director at Salvation Army Employment plus
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