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Bjorn

Campaign
Agency Network: 
Published/Aired: 
July 2012

Description

When the heat rises, San Francisco cats get busy. Nobody knows this better than the San Francisco SPCA where twice a year they receive a huge influx of kittens into their shelters. G2 was tasked with creating an awareness campaign that would drive kitten adoptions during these times, referred to as "kitten season." We decided to have fun with the serious problem of feline overpopulation, turning it into a joyous occasion celebrating the birth of these adorable fur balls — and in essence, using babies to sell kittens. Irresistible!

Print advertisement created by G2, United States for SPCA, within the category: Public Interest, NGO.

Caption

The kittens have arrived!
San Francisco felines have been extra frisky these days, which means we have lots of kitties waiting for adoption. And the only thing better than a bundle of cuteness is two. Bring home 2-for-1 kittens all season long!
250 Florida Street | sfspca.org/kittens

Advertising Agency: G2, San Francisco, USA
Creative Director: Lotus Child
Art Director: Karen Farrell
Copywriter: Carrie Duick
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MicheleVirgilio's picture

nice

MicheleVirgilio
Activity Score 2617
DilipRevar's picture

Hey good one.. Really brilliant concept.

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
Anonymously_Yours's picture

I wish I came up with this concept.

Anonymously_Yours
Activity Score 9
Copywriter
jishasantanair's picture

very nice

jishasantanair
Activity Score 16
Copywriter at Think WhyNot
deepak mane's picture

nice ad

deepak mane
Activity Score 6
Art Director at IBD India Pvt. Ltd.
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