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Shine

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

In 2009, more Guitar Hero guitars were sold than actual ones. We thought that was kinda crazy, so we created this poster campaign for Sparrow Guitars to remind people there¹s just no substitute for the real thing.

Print advertisement created by Rethink, Canada for Sparrow Guitars, within the category: Recreation, Leisure.

Caption

Shine on stage. Not in the basement.
Stop playing games. Start playing guitar.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Copywriter: Keri Zierler
Art Director / Designer: Rory O'Sullivan
Studio Artists: Richard Parkes, Justine Renvoize
Photographer: Clinton Hussey
Account Manager: Louise Ritchie
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Guest's picture

twice the same ad? Or am I missing details?

Guest
Jotacef's picture

its a campaign

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
niniasufle's picture

wrong file I think...

niniasufle
Activity Score 407
Producer/Director at La Red TV
Guest's picture

writer should break a guitar over their own head. a toy one, or a real one.

Guest
Dzsoi's picture

This line sucks. You can practice on a real guitar in the basement as well. A valid difference would be like... Do you want geek admirers or hot chick fans? Something like this.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

What about people who play real guitar and play rhythm-games for fun?

Guest
Guest's picture

cause insulting a potential customer is always a good idea.

Guest
juli_cuq's picture

More bicycles were bought in the first quarter of 2009 than cars. I don't remember a Ford campaign against this.

juli_cuq
Activity Score 2
Guest's picture

Oh my god you guys are way to sensitive! Try reading the fine print under the image where it says "in 2009, more Guitar Hero guitars were sold than actual ones..." Then think about the ad. It's just like all those "get out and play" ads they've got goin. In my opinion this is very clever.

Guest
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