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Sweat

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by DDB, South Africa for Spanjaard, within the category: House, Garden.

Caption

Stop imagining what it smells like and just get rid of it.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Directors: Darren Borrino, Greig Watt
Photographer: Des Ellis
Copywriters: Stuart Turner, Kenneth Van Reenen
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Highest Rated

DilipRevar's picture

hahhaha nice one. copy and visual too

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
Guest's picture

nice photo

Guest
alexander_bickov's picture

Nice photography

alexander_bickov
Activity Score 3279
y.e.'s picture

Вызывает эмоции!

y.e.
Activity Score 8
Guest's picture

Ryan Townsend, is that you?

Guest
Guest's picture

Ryan & Greig.

Guest
john ler's picture

Stuart : What do you think of "Stop imagining what it smells like " ?
Kenneth : What about "Get rid of it" ?

Ok, let's put the two of them...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
consolidated.db's picture

Yeah I agree. The line isn't quite right. I like these, good positioning and funny execution, but the line is explaining the image. And it's kinda clunky.

consolidated.db
Activity Score 545
Copywriter at Ad Land
chuckieT's picture

Agreed. Everybody did a good job, but stupid copywriting.

chuckieT
Activity Score 680
Creative
G¨B's picture

I like the whole campaign. Even if it's true some people can be hurt by stereotypes about Asian and African food... That's advertising !

G¨B
Activity Score 97
Copywriter at WSA Advertising & Design
LeeHarvey's picture

Great job Des Ellis! Concept = o.k.

LeeHarvey
Activity Score 3045
Creative Director
silvi's picture

Very good. But something´s wrong with de girl´s nails. Too long.

silvi
Activity Score 4172
Copywriter
kibongo's picture

hahaha, very funny, good work

kibongo
Activity Score 116
Art Director
Guest's picture

At last a campaign which isnt based on a crappy visual but on a true insight. For that alone they deserve an award.

Guest
Phics's picture

the insight is true. Nice execution.

Phics
Activity Score 93
Guest's picture

Good campaign, strong visuals

Guest
Guest's picture

Brilliant how the picture with a white girl in the car with 3 dark skinned people yields a load of "RACIST!!" comments and this one doesn't :)

Guest
DilipRevar's picture

hahhaha nice one. copy and visual too

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
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