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copycomoelcopi's picture

smart way to speak to a older audience…

Activity Score 822
Beatboxer's picture

Best of them all. I think it works better for the gaming market, this one, specially because the price gap between the announced situation and its real value it's huge, making it more 'Ahhhhwwww!!!' in the end.


Activity Score 1517
theredm's picture

"making it more 'Ahhhhwwww!!!' in the end."

Couldn't have said it any better.

Activity Score 252
Graphic Designer
DarkSide's picture

In my opnion this is not a great concept.
It´s too logic, it´s about what you pay and (exaggerated) what you get.
Video games are about emotion, feelings, adrenaline, etc. They are not about cost and benefit.

Compare this campaign with TBWA Paris PS2. PS2 was about dreams, alucination, fantasy...

Activity Score 1066
Punch's picture

Te puede gustar más la propuesta de TBWA Paris, pero esta propuesta me parece buenísima. Te ofrecen una experiencia, como si fuera la de una agencia de viajes. Y la dirección de arte también está buena.

"Aquí también se opina en español y em português".

Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

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