Advertisement
Agency Network: 
Published/Aired: 
June 2010
South African Airways Print Ad -  Bafana Bafana

Description

If you've seen the streets in South Africa during the 2010 soccer world cup you'd have noticed that almost every second vehicle on the road has a small South African flag clipped onto a window in support of the host country's national soccer team (Bafana Bafana).This colourful phenomenon has become a defining characteristic of the 2010 world cup next to the Vuvuzella. This ad ran to show that as the South Africa's national soccer team's official carrier, South African Airways' support extends beyond just getting Bafana Bafana to the games.

Print advertisement created by Ogilvy, South Africa for South African Airways, within the category: Transport.

Caption

Proud official carrier of Bafana Bafana.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Greg Cameron, Laura Fernandez
Art Director / Copywriter / Retouching: Charles Foley
Photographer: Gerard Turnley
Additional credits: Mom
Log in or register to post comments
Adaddicted's picture

understand your spirit! :-)

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Hiperion's picture

so?

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
slowrider's picture

cheap idea (so generic for every airline) - the pilot should blow a vuvuzela

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

thaistylez's picture

LOL !

thaistylez
Activity Score 224
Burapha University
TommyO's picture

Double LOL! :-))))

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

your pilot reminds me of a taxi driver.

Guest
Guest's picture

the pilot should blow a vuvuzela yeah, agree!

Guest
Guest's picture

Very simple, Very cool !

Guest
Hibon's picture

The pilot should, should, should.... better to keep it this way, simply nice and clean.

Hibon
Activity Score 3734

Simple ideas are the best !

Galo's picture

Agreed. It's an oportunity ad, local, but totally conected to the target. Nice, clean and well executed.

Galo
Activity Score 446
Copywriter
Guest's picture

For those of you who don't know - the little flag sticking out from behind the pilot are for sale practically on every street corner for people to stick onto their cars. They have a little plastic doo dad which allows one to slip it in between the rear window and the door without damaging the vehicle itself. All the cars practically have one in support for their team of choice. Each country is represented.

Guest
Guest's picture

I LOVE IT!
Cutting Edge

Guest
ManamaChris's picture

No sense for me

ManamaChris
Activity Score 18
Copywriter at Manama, Kingdom of Bahrain
Featured Content

Latest Collections

Advertisement