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Identity

Campaign
Agency Network: 
Published/Aired: 
February 2008

Description

Print advertisement created by IRA, Brazil for Soul Tattoo & Piercing, within the category: Professional Services.

Caption

Nothing says more about you.

Advertising Agency: IRA Communication, Brazil
Art Director: Jarede Brasil
Copywriter: Gera de Paula
Photographer: Saulo Smith
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comAd's picture

When I see mediocre work like this,
Mother Mary comes to me,
Speaking words of wisdom, let it be.

comAd
Activity Score 162
Copywriter
TJAY's picture

What a waste of a dream brief!

TJAY
Activity Score 64
everartz's picture

brazil seems to me having tough time there, or a mass flu.. i wish they come back sane very soon...
WE STILL LOVE YOUR ADS BRAZIL!!! ;(
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

imke's picture

This is kind of shit.........may be the good idea but wrong execution.

imke
Activity Score 472
jazarah's picture

bad bad bad

jazarah
Activity Score 1262
darth_darkcape's picture

jareda doesn't understand the art of kerning his letters

darth_darkcape
Activity Score 100
orbeat's picture

Hi you all. I'm quite new to all this and, apart from its bathroom-like color, I can't spot the intrinsic badness in this ad. Could any of you explain why this campaign is so wrong?? What's wrong with its execution?

orbeat
Activity Score 24
Copywriter at HCC
LimitedTimeOffer's picture

For something as intrinsically interesting as creating a permanent piece of communication art on yourself, they've managed to come up with a remarkably unremarkable campaign. So much that could be said, such a large thought to be expressed, and instead we get this weak and rather obvious affair.

LimitedTimeOffer
Activity Score 200
Advertising Agency
orbeat's picture

thanks

orbeat
Activity Score 24
Copywriter at HCC
scarfinati's picture

yeah whats with the kerning. I can drive a truck through the the D and the E?

scarfinati
Activity Score 843
Art Director
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