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Office

Agency Network: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by Brad, Canada for SOS Violence Conjugale, within the category: Public Interest, NGO.

Alison Newman is at the office, afraid to go home

Advertising Agency: Brad, Montreal, Canada
Creative Directors: Hugo Galland, Carle Coppens
Art Director: Charlotte Sitbon
Copywriter: Maxime Richer
Photographer: Jean-François Gratton / Shoot studio

Comments (9)

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Bacon Face's picture
Bacon Face
Activity Score 107

hmm

Milan Solanki's picture
Milan Solanki
Activity Score 994

i am wondering whether they took permission from facebook, or is it even necessary??

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

hmm not bad intention

bate_palmas's picture
bate_palmas
Activity Score 1479

Feels like the visuals are redundant. The FB status would have been enough on its own.

Wordfruit's picture
Wordfruit
Activity Score 1023

I'd say use the visual to show she's at the office and it's late. And make the Fb status shorter - just: 'afraid to go home'.

And if we're looking over her shoulder, the Fb update can be not posted yet -- just typed, ready to post.

Presumably somebody in her position wouldn't usually readily post Fb status updates like that. So if you show it's not posted yet, you're showing she's just thinking about it -- you then bring the viewer more into her story, and the emotion of the moment of posting.

Maybe?

artyduran's picture
artyduran
Activity Score 1582

How would you portray it's nighttime if it's an over-the-shoulder shot?

vlads's picture
vlads
Activity Score 541

i buy this, its acoording with reality in this times.

kleenex's picture
kleenex
Activity Score 50490

not bad at all.

AlvarezArt's picture
AlvarezArt
Activity Score 82

I like these. well done.

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